SOCIAL MEDIA FOR BUSINESS: THE ULTIMATE GAME PLAN

How to Build a Strategic Social Media Plan That Actually Works

Ready to stop winging it and finally build a social media strategy that works?

Whether you’re a small business owner, team leader, or just tired of posting without a plan, this course was built for you.

Social Media for Business: The Ultimate Game Plan is a self-paced, practical digital course that walks you through every step of building a clear, effective social media strategy — without the burnout, confusion, or guesswork.

  • You’re overwhelmed by all the platforms, trends, and content advice

  • You want to show up consistently but don’t know what to post

  • You’re not seeing results (or engagement) and don’t know why

  • You’re ready for a real plan — one that actually aligns with your business goals

This course is for you if:

What You’ll Learn

Inside the course, you’ll walk through five key pillars of strategy. By the end, you’ll have a custom 90-day content plan, a clear sense of what’s working (and what’s not), tools to help you stay consistent and strategic, and confidence in your voice, your message, and your presence online.

  1. Getting Started
    Set goals, take inventory, and get clear on where you are now.

  2. Strategy & Audience
    Define your ideal customer, choose the right platforms, and create content that speaks to them.

  3. Content Planning
    Build your content pillars, write captions, and plan your calendar — 30 days at a time.

  4. Engagement & Community
    Learn how to build meaningful interactions (without being online 24/7).

  5. Tracking & Growth
    Track your data, audit your posts, and map out your next 90 days with confidence.

What’s Included:

  • Self-paced video lessons with Patti Minglin

  • Plug-and-play templates, calendars, and caption builders

  • A complete course workbook to apply everything as you go

  • Bonus: Repurposing tracker + engagement checklist

  • Lifetime access so you can revisit anytime you need a refresh

Get Started Now

The course is launching this June — join the waitlist below to get early access, bonuses, and the first chance to enroll.

About the Creator

Patti Minglin is the founder of Go Girl Communications and a nationally recognized speaker and strategist who helps women leaders own their voice and show up with clarity. She built this course to make strategic social media accessible, sustainable, and actually enjoyable.