Today, your personal brand is just as important as your company’s brand—maybe even more so. Whether you’re leading a Fortune 500 company, running a growing business, or just trying to make LinkedIn less painful, personal branding is no longer optional. It’s essential.

Brands, just like people, sometimes need a fresh start. The decision to rebrand is not an easy one, but it can be a transformative step toward revitalizing your business. As Go Girl finishes up our own bit of rebranding, here are some signs you might be ready to hit the refresh button too: