Social Media Do’s & Don’ts for Businesses
Social media is a powerful tool for building relationships, sharing your message, and growing your business. But with so much content out there, it’s easy to lose focus and post just for the sake of it.
At Go Girl Communications, we believe that great content starts with clarity and consistency. Whether you're managing one platform or many, this guide outlines the key things to keep in mind when using social media for your business.
What to Do
Be human
Speak in a natural voice and let the personality of your business come through. People connect with people, not just products or services.Know your purpose
Every post should tie back to your overall business goals—whether that's building awareness, increasing engagement, or encouraging sales.Stay consistent
Social media works best when you show up regularly. Post with intention, and don’t disappear for weeks at a time.Share value
Offer tips, share insights, or give people a look behind the scenes. Useful, relevant content builds trust and keeps your audience coming back.Plan ahead
Having a content calendar saves time and allows you to create more thoughtful, effective posts.Pay attention to what works
Check your analytics and notice what’s getting engagement. Use that information to guide your next steps.Keep your branding consistent
Use the same tone, colors, and visual style across platforms so your audience knows what to expect.
What to Avoid
Posting and disappearing
If you’re using social media only to promote and not to engage, you’re missing the point. Respond to comments and messages. Be part of the conversation.Selling all the time
Promotional content is important, but it shouldn’t be the only thing you share. Mix in other types of content to keep your feed well-rounded and more engaging.Following every trend
Not every viral moment will align with your brand. Choose what makes sense and skip the rest.Overthinking every post
Done is often better than perfect. It’s okay to keep things simple and focus on showing up consistently.Ignoring your audience
If someone takes the time to engage with you, acknowledge them. Social media is about building relationships, not just broadcasting messages.Overloading hashtags
Stick with a few strategic hashtags rather than filling your caption with dozens. Quality beats quantity.Playing it too safe
Generic content gets ignored. Share stories, show personality, and give people a reason to care.
Need Help Creating Content That Connects?
Whether you need help developing a strategy or want support creating content that reflects your brand, Go Girl Communications can help you get there. Contact us at hello@gogirlcommunications.com