Creating Holiday-Themed Content Without Overdoing It

The holiday season is a prime opportunity to connect with your audience, but it’s easy to go overboard and risk blending into a sea of red, green, and glitter. Holiday-themed content should enhance your brand’s message, not overshadow it. The key is striking a balance between festive cheer and maintaining your unique voice and audience focus. Here’s how to craft holiday content that feels authentic and resonates without going over the top.

1. Stay True to Your Brand Voice

The holidays are festive, but that doesn’t mean you need to wrap everything in tinsel. Whether your tone is professional, witty, or heartfelt, stay consistent with your established brand voice. Your audience should recognize your content as uniquely you, even when it’s sprinkled with holiday cheer.

• Example: If your brand is known for being humorous, create a playful holiday post, like, “Santa’s got nothing on us when it comes to delivering joy.”

Tip: Use subtle holiday imagery or language that complements your tone instead of overtly changing it.

2. Focus on Your Audience’s Needs

Before creating holiday content, consider what your audience finds valuable during this time of year. Are they looking for gift ideas? Stress relief tips? End-of-year reflections?

• Example for B2C: Share a gift guide featuring your products.

• Example for B2B: Post tips for wrapping up the year with a solid marketing strategy.

Tip: Avoid making every post about sales or promotions. Balance promotional content with posts that educate, entertain, or inspire.

3. Choose Subtle and Elegant Design

Holiday visuals don’t have to scream glitter and candy canes. Instead of overwhelming your designs with flashy holiday elements, opt for subtle touches like:

• Gold or silver accents.

• Minimalist snowflakes or pine trees.

• Festive typography in your brand colors.

Tip: Use templates from platforms like Canva to keep your designs polished and cohesive.

4. Plan for Key Dates (Without Overloading the Calendar)

It’s tempting to post for every holiday in December, but more isn’t always better. Instead, focus on a few meaningful dates that align with your brand and audience.

• Example: Share a message of gratitude to reflect on the past year or post an inspiring message to kick off the New Year with positivity.

Tip: Use your content calendar to schedule intentional posts and avoid last-minute holiday rushes.

5. Celebrate Inclusivity

The holidays mean different things to different people. Acknowledge a range of traditions or keep your messaging neutral to appeal to a broader audience.

• Example: Highlight how your team celebrates various holidays or share a post that focuses on the season of giving instead of specific holidays.

Tip: When in doubt, focus on universal themes like gratitude, community, and joy.

6. Measure What Matters

Not all holiday content will resonate equally with your audience. Pay attention to engagement metrics like likes, comments, and shares to see what works best.

• Example: If a heartfelt team holiday video outperforms a promotional post, use this insight to guide future content.

Tip: Use insights from this year to plan more effective holiday content next year.

7. Don’t Forget the Post-Holiday Period

As the new year begins, shift your content to reflect forward-looking themes. Think goal-setting, fresh starts, and lessons from the past year.

• Example: “Here’s how we’re setting goals for 2025—what’s on your list?”

Tip: Start planning this content early so it’s ready to roll out when the holiday buzz fades.

Final Thoughts

Creating holiday-themed content doesn’t mean abandoning your brand identity or overwhelming your audience with seasonal clichés. By staying authentic, focusing on your audience, and keeping your designs tasteful, you can spread holiday cheer while reinforcing your unique value.

Need help crafting the perfect holiday campaign? Let’s chat about how to make your brand shine this season without overdoing it!