5 Tips to Get Your Holiday Campaigns Ready in Time
Ah, the holidays—a time for twinkling lights, endless cookie trays, and… scrambling to get your marketing campaigns together. But not this year! We’re here to help you get ahead of the holiday madness so your social media, emails, and blogs are ready to dazzle. Here’s how to keep your campaigns off the naughty list and set for holiday success!
1. Start Yesterday
Ok, fine, starting yesterday may be a bit of a stretch, but planning your holiday campaigns early is key. The earlier you start, the more time you’ll have to map out your content and adjust when (not if) surprises pop up. Block out time on your calendar now to brainstorm and develop your social media posts, email sequences, and blog ideas. Your future self will thank you.
2. Make a Content Calendar (and Actually Use It)
We know you mean to use that content calendar every month. The holidays are the perfect time to make good on that promise. Map out important dates like Black Friday, Cyber Monday, Giving Tuesday and any other festive promotions you’ve got planned. Use this calendar to schedule your blog posts, emails, and social media posts so you know what’s going out and when. Bonus points if you color-code it (because who doesn’t love a festive, organized rainbow?).
3. Repurpose Like a Pro
Who has time to reinvent the wheel for every platform? Not you! Save yourself time by repurposing content across different channels. That holiday blog post you’re working on? Turn it into a series of social media posts or break it down into bite-sized email content. You can also do the reverse—if you’ve got a killer social post, expand it into a blog. The trick is to keep the messaging consistent while tweaking it for each platform. Efficiency and creativity? Yes, please!
4. Schedule Ahead
Once your content is written, go ahead and schedule it out. This is your chance to get ahead of the curve so you can enjoy that extra cup of cocoa instead of freaking out about what to post next. Most social media platforms, email services, and blog tools allow you to schedule content in advance—use them! And trust us, there’s nothing better than seeing those scheduled posts go live while you’re busy decking the halls.
5. Check Twice (Because You’re Not Santa)
You don’t need a sleigh full of presents, but you do need to check your campaigns twice before they go live. Proofread those blogs, double-check your email links, and make sure your social media graphics look festive, not frenzied. A thorough review now will prevent any “Oops, wrong link!” or “Wait, did I just misspell ‘holidays’?” moments later on.
By following these tips, you’ll be sipping eggnog by the fire while your campaigns hum along like holiday magic. The key is to stay organized, plan ahead, and remember: A well-executed campaign is the best gift you can give yourself and your brand this holiday season. 🎄