Why We’re Ready to Embrace Ambition

02TORY4-master768Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and female) “reclaiming a word that has often been used to vilify women.”

In short, we love this campaign. And, by the way, we haven’t even seen it rolled out yet.

This is the perfect example of what we talk about every single day at Go Girl Communications.  When you are leading a brand to impact change in the world, you need to do more than just sell products and services, you need to start a movement.  This particular campaign not only inspires women (and men!) to make a difference, but it also gives them an opportunity to directly support a cause they can get behind: The Tory Burch Foundation.

It is well-known that Tory Burch started her fashion brand as a way to be able to fund a foundation that empowers women entrepreneurs.  All the proceeds from the sale of accompanying bracelets and T-shirts of the Embrace Ambition campaign will go toward the foundation.

Today, think about the movement you want to create with your next campaign.  Stuck? Give us a call and see what we can create together!




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