Using Images as Content

FrameAs a society, we’re very visual. We’re drawn to images and pictures, and it’s those things that tend to attract our attention and make us want to learn more. That’s why using images can take your content to the next level. Images can increase both engagement with and traffic to your content because customers are so pulled in by pictures and videos. It has been shown that articles and blogs or other content that use images, photos, or videos, get more views—so make sure you’re taking the time to find relevant images to amp up your content!

An example of weaving images in with your content is placing one image at the beginning of your blog. That single picture can illustrate the main point of the content that will be presented, and that not only sets your reader up to know what they’ll be reading about, but does so in a way that’s accessible and can quickly fill them in.

Infographics (checkout PiktoChart for an easy way to turn those stats into a graphic) are also perfect ways to showcase a lot of information in an easy-to-read photo.

Sometimes, a picture truly is worth a thousand words.  Share a photo or image from your company’s latest event with just a simple caption, turn a quote that you love into a single image (Quozio can help with your design) or share a photo that inspires you.  No need to add any additional text when your image tells the true story.

Consider embedding video into your site or blog.  If you the video was found on YouTube, click on the “Share” button and then click on “Embed”.  This will give you an html code that you can put in your blog so the video pops up automatically for your readers.  Or, make your own video by using a company such as Animoto to help you easily create beautiful videos.

With images, though, there are often issues with copyright and attribution, and these are things you need to be aware of.  When it comes to finding photos and images for your content, there are specific websites that are best to use to find you free images that are accessible and ready to be used in your content. A couple of good websites to use are Creative Commons and PhotoPin. Both of these sites will find you tons of images and give you options for how to filter your search, like if you’d like an image that you can utilize for commercial use. For all of these images you must give proper attribution, but it’s easy to give credit to the original creator at the end of your post—just make sure you do so! Be sure to also check and see if there are any other restrictions or details about how the creator would like to be given credit, and if all else fails, don’t be afraid to simply ask the creator.

 

Photos and videos that are tied to your content will really give what you have to say an extra edge and a more accessible feel to your customers. What are your company’s favorite websites for finding images? Have you noticed a jump in your views since you started using images as content?

 

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