Traditional Media Still Influences Moms

We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

Seventy-eight percent say social media is the most influential media form when they consider purchasing goods/services, but almost the same number say traditional media is still influential. See the infographic below for more details on how moms are consuming media.

“To effectively connect and engage with them, brands need to embrace multiple media forms – both digital and traditional – and demonstrate a commitment to causes and concerns near-and-dear to moms’ hearts. Connecting with the mom market requires a multi-level approach, leveraging paid, earned, shared and owned media,” said Michael Cherenson, SCG executive vice president.

SCG Moms Survey Infographic 2017

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