The “HOW” of Marketing to Moms

“When marketing to moms, it is important to understand not only why this demographic uses social media, but how.”– Jeff Adelson-Yan in Marketing to Moms: Incredibly Powerful Social Media Influencers.

We couldn’t agree more, Jeff.  Matter of fact, we believe that understanding HOW mom uses anything is an important part of the marketing to mom equation.

  • How does she use your product or service?
  • How does she shop in your store?
  • How does she find you on the Internet?


The “HOW”  is an important, but often forgotten, question brand leaders should ask as they launch (or tweak) their marketing to mom strategies.  The answer to those questions could ignite new creative ideas that will help you build a deeper relationship with your mom consumers.

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