Tag Archives: women

The Key to Happiness for Women: Riding a Motorcycle

The key to happiness for women might not be in self-help books or fad diets after all. According to a recent study, happiness can actually be found where they least expect it – on a motorcycle!  The study, which was conducted by Kelton Research and commissioned by Harley-Davidson, found that women who ride motorcycles are […]

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Why Not! Girls of the Month

Our good friends at Why Not Girl! empower women to try new things, live life as an adventure and say “Why Not!”.  Every week, the online community features a Why Not Girl! of the Week and since women are inspired by hearing other women’s stories, we want to bring you this month’s batch of “Why […]

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End-of-Summer Reading List: What We Are Reading Now

We can hardly believe the days of summer are coming to an end–where did the time go?  Before we officially bid the summer season farewell, we are trying to add a few more books to our summer reading list.  Don’t have time to read them all?  Take a quick look at some of our favorite […]

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Friday Inspiration: Know Your Limitations

Know Your Limitations & Then Defy Them

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The Sound of Change

This past weekend, some of the strongest female voices of our time (and the some of the important males in their lives–thank you, Jay-Z) gathered together for a benefit concert, Chime for Change:  The Sound of Change Live Concert.   The mission of the Chime for Change movement is to “raise awareness of issues affecting girls and […]

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Is This Vintage Ad Sexist?

A debate on whether or not the vintage ad below is sexist appears in a recent post from HuffPost Women.  Your thoughts?      

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5 Tips for Marketing to Women Success

As we near the end of Q2, many brands are spending time with their overall sales and marketing strategies.  How are things working for you?  As you evaluate your current efforts and plan for ever-important Q3 & Q4 goals, here are 5 tips that will help you find success when building relationships with your female […]

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Digital Women Influencer Study: The Women of Social Media

Research released by global public relations firm Weber Shandwick identifies a sizable segment of North American women who enjoy using their social networks so much that they prefer socializing online over dating or spending time with their partner. Given the emotional investment many women have in their social networks, marketers should consider building more emotional ROI […]

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Women Driving Excellence: Chicago Auto Show Launch Event

Will we see you at the Women Driving Excellence launch at this year’s Chicago Auto Show?  All the fun is happening during the show’s designated Women’s Day on February 12, 2013. Read below for details and click here to RSVP! And while we’re talking about the Chicago Auto Show…Monday, February 18th is Family Day and […]

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Women & Money: How Financial Companies Should Be Marketing To Women

Are you a financial company that is underestimating the power of your female customers?  Just take a look at these stats that can be found on the Women & Money Magazine website: There are 69 million women in the workforce, 10 million of them are their family’s sole breadwinners. (Source: What Women Need to Know […]

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