Tag Archives: video

On This Day of Love….The Break Up

On this day of love, we wanted to remind you how important it is for brands to truly LOVE their customers and what can happen when we stop listening to what our partners (aka customers) need. Enjoy this oldie but goodie from our marketing to women archives:

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Chanel + Brad Pitt = Marketing Success or Failure?

There really isn’t much we dislike about watching Brad Pitt on screen–let’s face it, he’s easy on the eyes.  Yet, his latest performance in a spot for the iconic Chanel No. 5 (print ads will soon follow) has us scratching our marketing heads.  We are a split camp here at Go Girl Communications–some of us […]

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Why Women Break Up With Advertisers (Video)

Already tired of political rhetoric and ads?  Apparently women are.  A recent study from our friends at SheSpeaks found that “today’s money-infused, advertising heavy political process is turning off the very female voters it’s trying to convince.” One survey respondent stated, “…I hope when people vote, they are informed and not influenced by all the […]

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Remembering Steve Jobs…

There are numerous quotes, videos and stories regarding Steve Jobs floating around Twitter and Facebook today…and appropriately so.  It is hard to find someone who has put such a ‘ding in the universe’ and the fact that many people learned of his passing by using a product he helped create is an amazing testament to […]

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  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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