Tag Archives: video

On This Day of Love….The Break Up

On this day of love, we wanted to remind you how important it is for brands to truly LOVE their customers and what can happen when we stop listening to what our partners (aka customers) need. Enjoy this oldie but goodie from our marketing to women archives:

Posted in Marketing to Moms, Marketing to Women | Also tagged , , , , | Leave a comment

Chanel + Brad Pitt = Marketing Success or Failure?

There really isn’t much we dislike about watching Brad Pitt on screen–let’s face it, he’s easy on the eyes.  Yet, his latest performance in a spot for the iconic Chanel No. 5 (print ads will soon follow) has us scratching our marketing heads.  We are a split camp here at Go Girl Communications–some of us […]

Posted in In the News, Marketing to Moms, Marketing to Women | Also tagged , , , , , , , | Leave a comment

Why Women Break Up With Advertisers (Video)

Already tired of political rhetoric and ads?  Apparently women are.  A recent study from our friends at SheSpeaks found that “today’s money-infused, advertising heavy political process is turning off the very female voters it’s trying to convince.” One survey respondent stated, “…I hope when people vote, they are informed and not influenced by all the […]

Posted in Marketing to Moms, Marketing to Women | Also tagged , , , | Leave a comment

Remembering Steve Jobs…

There are numerous quotes, videos and stories regarding Steve Jobs floating around Twitter and Facebook today…and appropriately so.  It is hard to find someone who has put such a ‘ding in the universe’ and the fact that many people learned of his passing by using a product he helped create is an amazing testament to […]

Posted in Uncategorized | Also tagged , , , , | Leave a comment
  • Go Girl Blog

    • We’re Hiring!

      Our favorite time of the year is fast approaching–SUMMER!  While everyone loves summer for its warm temps and relaxing days, there is one other big reason why we love this season:…

    • Who Do Women Trust?

      Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all…

    • Why We’re Ready to Embrace Ambition

      Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and…

    • The Jewelry Industry to Women: Welcome Back

      It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not…

    • Best of the Bowl 2017

      It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women….

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!