Tag Archives: sports

Trend in Action: Marketing to Dad

As we head into the big Father’s Day weekend, we are seeing numerous brands try and connect with today’s dads–a strategy that is often easier said than done.  It isn’t easy to craft a ‘marketing to dad’ message that works, but the fine folks at Dick’s Sporting Goods appear to have gotten it right this […]

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Finally! NFL Launches Line of Women’s Team Apparel

After recognizing that women make up 44% of their fan base, the NFL has officially launched a line of women’s team apparel.  The new “Fit for You” line will include a ‘digital experience based around team fashion rivalry.’ While the verdict is still out on how much women will love the new ‘microsite‘, the clothing […]

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Are You Ready For Some Football?

Victoria’s Secret thinks that women are definitely ready to watch the pigskin fly this fall and have expanded its NFL Collection, which includes an assortment of co-branded Victoria’s Secret PINK and National Football League (NFL) merchandise representing 32 teams.  Items will be available in stores beginning this week and women can also shop online.   And, […]

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Marketing to Women Lessons Learned by Watching Women’s Soccer

Did you watch the women’s World Cup finals yesterday?  We certainly did and as we witnessed an entire room of women, men, girls & boys cheering in unison for every goal scored, we couldn’t help but think of the great marketing to women lessons that can be learned just by watching the U.S. women’s soccer […]

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Finally, Women Can Jump

During last year’s M2W®-The Marketing To Women Conference (BTW, this year’s M2W® is being held next week in Chicago), the creative team from imc2 gave insight into the Secret brand’s mission to help “make women’s ski jumping an Olympic Winter games event” which included an online petition (letherjump.com) and a viral video that left us […]

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Why We Love Under Armour

OK, there are numerous reasons why I love Under Armour, one of them being because it is the t-shirt I wore as I crossed the finish line of my very first half marathon in Walt Disney World last January.  I know that seems like a very superficial reason to love a brand, but as a […]

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