Tag Archives: sports

Trend in Action: Marketing to Dad

As we head into the big Father’s Day weekend, we are seeing numerous brands try and connect with today’s dads–a strategy that is often easier said than done.  It isn’t easy to craft a ‘marketing to dad’ message that works, but the fine folks at Dick’s Sporting Goods appear to have gotten it right this […]

Posted in Marketing to Moms, Trend in Action | Also tagged , , , , , | Leave a comment

Finally! NFL Launches Line of Women’s Team Apparel

After recognizing that women make up 44% of their fan base, the NFL has officially launched a line of women’s team apparel.  The new “Fit for You” line will include a ‘digital experience based around team fashion rivalry.’ While the verdict is still out on how much women will love the new ‘microsite‘, the clothing […]

Posted in Marketing to Women | Also tagged , , , , , | Leave a comment

Are You Ready For Some Football?

Victoria’s Secret thinks that women are definitely ready to watch the pigskin fly this fall and have expanded its NFL Collection, which includes an assortment of co-branded Victoria’s Secret PINK and National Football League (NFL) merchandise representing 32 teams.  Items will be available in stores beginning this week and women can also shop online.   And, […]

Posted in Marketing to Women | Also tagged , , , , , | Leave a comment

Marketing to Women Lessons Learned by Watching Women’s Soccer

Did you watch the women’s World Cup finals yesterday?  We certainly did and as we witnessed an entire room of women, men, girls & boys cheering in unison for every goal scored, we couldn’t help but think of the great marketing to women lessons that can be learned just by watching the U.S. women’s soccer […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Also tagged , , , , , , , | Leave a comment

Finally, Women Can Jump

During last year’s M2W®-The Marketing To Women Conference (BTW, this year’s M2W® is being held next week in Chicago), the creative team from imc2 gave insight into the Secret brand’s mission to help “make women’s ski jumping an Olympic Winter games event” which included an online petition (letherjump.com) and a viral video that left us […]

Posted in Marketing to Girls, Marketing to Women | Also tagged , , , | Leave a comment

Why We Love Under Armour

OK, there are numerous reasons why I love Under Armour, one of them being because it is the t-shirt I wore as I crossed the finish line of my very first half marathon in Walt Disney World last January.  I know that seems like a very superficial reason to love a brand, but as a […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Also tagged , , , , , | Leave a comment
  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!