Tag Archives: social media

Tuesday Tip: Qs You Should Ask Before You Post (video)

Our latest Tuesday Tip is from a presentation I did last Thursday for the Naperville Moms Network (I highly recommend you check them out!). One of the best ways we can help control the narrative of our own story is to pay attention to what we post on our social media networks. Discover if you should […]

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Inspired by a Hashtag

When we say the word hashtag, do you immediately think of this video? We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds. We have watched brands use daily tags such as #MotivationMonday or #ThrowbackThursday with great ease, but the brands that really impress us are those who create […]

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5 Things to Ask Before You Post

Revised version of our recent post from Engage:Moms Earlier this month, I attended Generation W, an annual event in Jacksonville, Fla., that brings together leaders and experts from around the country for a day of education, inspiration and connection for women. Yes, this was a client event, but that’s the beauty of working for Go Girl […]

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Guest Bloggers Wanted

Now that we have settled nicely into the New Year, we are looking to expand our Go Girl blog and are doing a call out for potential guest bloggers.  Would you like to be part of the Go Girl blog team? We are looking for individuals to write about the following topics: General Marketing to […]

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CafeMom’s ‘The Prowl’ Changes The Way Women Shop Online

  CafeMom recently launched The Prowl (www.theprowl.com) a social shopping destination that gives women a new way to discover and share products they love in a truly social environment. The Prowl takes the convenience of online shopping and adds a layer of community on top to recreate the experience of shopping with friends in real […]

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BlogHer13: 3 Things I Learned About Bloggers

I sit on both sides of the blogging fence.  I have my own blog (clearly, since this is an actual post) where I write about the marketing to women and mom space.  But, I also have a consulting company that helps startups and small businesses with overall marketing to women/mom strategies including social media and […]

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Building the Brand/Blogger Relationship (just in time for BlogHer13!)

In honor of BlogHer headed to Chicago this week, we thought we would share some tips for building a strong brand/blogger relationship.  In August 2011, Patti Minglin interviewed Laura Tomasetti, managing director of 360 Public Relations, LLC for Engage: Moms.  The tips shared are still relevant today and help brands to stop thinking of bloggers […]

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One Brand’s Answer To “Pinterest Stress”

Planet Fitness is responding to the results of a recent survey conducted by TODAY Moms of 7,000 U.S. mothers, of which 42 percent said that they suffer from “Pinterest stress” stemming from anxiety that they can’t live up to the ideals suggested by images of domestic perfection posted on the site.  As a result, Planet […]

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A Winning Strategy For Working With Bloggers

Want to avoid the biggest missteps when it comes to pitching bloggers?  Here are some tips we shared in our Engage: Moms post last summer: Read the Blog: As obvious as this tip appears, you would be amazed at how many brands and agencies fail to actually read the blog they are preparing to pitch. Better […]

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How Online Consumer Conversations Impact Retail Conversions (Infographic)

Our friends at Mom Central Consulting wanted to gain a deeper understanding of the powerful role that social media recommendations play in the life of Mom.  After surveying over 900 moms, the results displayed the true ability of online influencers to connect brands with consumers and guide their purchasing decisions. Here is an infographic that […]

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