Tag Archives: social media

5 Things to Ask Before You Post

Revised version of our recent post from Engage:Moms Earlier this month, I attended Generation W, an annual event in Jacksonville, Fla., that brings together leaders and experts from around the country for a day of education, inspiration and connection for women. Yes, this was a client event, but that’s the beauty of working for Go Girl […]

Posted in Go Girl Blog | Also tagged , , , , | Leave a comment

Guest Bloggers Wanted

Now that we have settled nicely into the New Year, we are looking to expand our Go Girl blog and are doing a call out for potential guest bloggers.  Would you like to be part of the Go Girl blog team? We are looking for individuals to write about the following topics: General Marketing to […]

Posted in Guest Blog, Marketing to Moms, Marketing to Women | Also tagged , , | Leave a comment

CafeMom’s ‘The Prowl’ Changes The Way Women Shop Online

  CafeMom recently launched The Prowl (www.theprowl.com) a social shopping destination that gives women a new way to discover and share products they love in a truly social environment. The Prowl takes the convenience of online shopping and adds a layer of community on top to recreate the experience of shopping with friends in real […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Also tagged , , , | Leave a comment

BlogHer13: 3 Things I Learned About Bloggers

I sit on both sides of the blogging fence.  I have my own blog (clearly, since this is an actual post) where I write about the marketing to women and mom space.  But, I also have a consulting company that helps startups and small businesses with overall marketing to women/mom strategies including social media and […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women, Uncategorized | Also tagged , , , | Leave a comment

Building the Brand/Blogger Relationship (just in time for BlogHer13!)

In honor of BlogHer headed to Chicago this week, we thought we would share some tips for building a strong brand/blogger relationship.  In August 2011, Patti Minglin interviewed Laura Tomasetti, managing director of 360 Public Relations, LLC for Engage: Moms.  The tips shared are still relevant today and help brands to stop thinking of bloggers […]

Posted in Marketing to Moms, Marketing to Women | Also tagged , , , | Leave a comment

One Brand’s Answer To “Pinterest Stress”

Planet Fitness is responding to the results of a recent survey conducted by TODAY Moms of 7,000 U.S. mothers, of which 42 percent said that they suffer from “Pinterest stress” stemming from anxiety that they can’t live up to the ideals suggested by images of domestic perfection posted on the site.  As a result, Planet […]

Posted in Marketing to Moms, Marketing to Women | Also tagged , , , | Leave a comment

A Winning Strategy For Working With Bloggers

Want to avoid the biggest missteps when it comes to pitching bloggers?  Here are some tips we shared in our Engage: Moms post last summer: Read the Blog: As obvious as this tip appears, you would be amazed at how many brands and agencies fail to actually read the blog they are preparing to pitch. Better […]

Posted in Marketing Tip of the Week, Marketing to Girls, Marketing to Moms | Also tagged , | Leave a comment

How Online Consumer Conversations Impact Retail Conversions (Infographic)

Our friends at Mom Central Consulting wanted to gain a deeper understanding of the powerful role that social media recommendations play in the life of Mom.  After surveying over 900 moms, the results displayed the true ability of online influencers to connect brands with consumers and guide their purchasing decisions. Here is an infographic that […]

Posted in Marketing to Moms | Also tagged , , , , , | Leave a comment

Q&A: I just need a quick jump-start with my social media. What do I need to do to get started?

Q:  I am a small start-up that understands I need to be more connected in the social media space, but time and money are both tight.  What do I need to do on my own to get myself up and running? A:  It isn’t really difficult to get your social media networks established, but it […]

Posted in Go Girl Report, Marketing to Girls, Marketing to Moms, Marketing to Women, Q&A, Small Business Tip | Also tagged , , | Leave a comment

Q&A: What Do I Look for When Hiring An Outside Social Media Manager?

Q:  My business has grown quite a bit over the past several years and I am no longer able to manage our social media networks on my own.  What things do I need to consider when hiring an outside source to help manage our social communities? A:  We do a lot of social media management […]

Posted in Go Girl Report, Marketing to Girls, Marketing to Moms, Marketing to Women, Q&A | Also tagged , | Leave a comment
  • Go Girl Blog

    • We’re Hiring!

      Our favorite time of the year is fast approaching–SUMMER!  While everyone loves summer for its warm temps and relaxing days, there is one other big reason why we love this season:…

    • Who Do Women Trust?

      Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all…

    • Why We’re Ready to Embrace Ambition

      Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and…

    • The Jewelry Industry to Women: Welcome Back

      It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not…

    • Best of the Bowl 2017

      It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women….

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!