Tag Archives: social media

Inspired by a Hashtag

When we say the word hashtag, do you immediately think of this video? We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds. We have watched brands use daily tags such as #MotivationMonday or #ThrowbackThursday with great ease, but the brands that really impress us are those who create […]

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5 Things to Ask Before You Post

Revised version of our recent post from Engage:Moms Earlier this month, I attended Generation W, an annual event in Jacksonville, Fla., that brings together leaders and experts from around the country for a day of education, inspiration and connection for women. Yes, this was a client event, but that’s the beauty of working for Go Girl […]

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Guest Bloggers Wanted

Now that we have settled nicely into the New Year, we are looking to expand our Go Girl blog and are doing a call out for potential guest bloggers.  Would you like to be part of the Go Girl blog team? We are looking for individuals to write about the following topics: General Marketing to […]

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CafeMom’s ‘The Prowl’ Changes The Way Women Shop Online

  CafeMom recently launched The Prowl (www.theprowl.com) a social shopping destination that gives women a new way to discover and share products they love in a truly social environment. The Prowl takes the convenience of online shopping and adds a layer of community on top to recreate the experience of shopping with friends in real […]

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BlogHer13: 3 Things I Learned About Bloggers

I sit on both sides of the blogging fence.  I have my own blog (clearly, since this is an actual post) where I write about the marketing to women and mom space.  But, I also have a consulting company that helps startups and small businesses with overall marketing to women/mom strategies including social media and […]

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Building the Brand/Blogger Relationship (just in time for BlogHer13!)

In honor of BlogHer headed to Chicago this week, we thought we would share some tips for building a strong brand/blogger relationship.  In August 2011, Patti Minglin interviewed Laura Tomasetti, managing director of 360 Public Relations, LLC for Engage: Moms.  The tips shared are still relevant today and help brands to stop thinking of bloggers […]

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One Brand’s Answer To “Pinterest Stress”

Planet Fitness is responding to the results of a recent survey conducted by TODAY Moms of 7,000 U.S. mothers, of which 42 percent said that they suffer from “Pinterest stress” stemming from anxiety that they can’t live up to the ideals suggested by images of domestic perfection posted on the site.  As a result, Planet […]

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A Winning Strategy For Working With Bloggers

Want to avoid the biggest missteps when it comes to pitching bloggers?  Here are some tips we shared in our Engage: Moms post last summer: Read the Blog: As obvious as this tip appears, you would be amazed at how many brands and agencies fail to actually read the blog they are preparing to pitch. Better […]

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How Online Consumer Conversations Impact Retail Conversions (Infographic)

Our friends at Mom Central Consulting wanted to gain a deeper understanding of the powerful role that social media recommendations play in the life of Mom.  After surveying over 900 moms, the results displayed the true ability of online influencers to connect brands with consumers and guide their purchasing decisions. Here is an infographic that […]

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Q&A: I just need a quick jump-start with my social media. What do I need to do to get started?

Q:  I am a small start-up that understands I need to be more connected in the social media space, but time and money are both tight.  What do I need to do on my own to get myself up and running? A:  It isn’t really difficult to get your social media networks established, but it […]

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  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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