Tag Archives: Research

The Otherhood: Are Non-Moms the New Power Demographic?

We are intrigued  by the new study released from DeVries Global that shows us that the reality of today’s single woman without children is much different than what was portrayed in “Sex and the City.” “Today, the Carries of the world are much more put together and less adrift in matters associated with adulthood such as […]

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New Study Looks At The Millennial Mom

The Millennials are taking over the “Parent ‘Hood” and a new study (“Millennials as New Parents”) looks at how their consumer behavior impacts brands and their overall marketing to mom strategies. Click here to read: The Millennial Generation Becomes Parents    

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Food Marketers: Women Read Food Labels More Than Men

Women check and use food label components more often and thoroughly than men, according to a recent study from the University of Alabama and published in the Journal of the Academy of Nutrition and Dietetics and featured in the May issue of Food Nutrition & Science.  The study, which looked at a sample of 573 males and 809 females aged […]

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“What Women Want” Survey Gives Insight Into Best Way To Reach Women

According to a survey released today by Ginger Consulting, American women are striving to have it all, and they’re turning to flexible workplaces, personal connections, technology-free zones, discounts and coupons to help them find much sought-after balance in family, finances and career.   Ginger’s fifth annual “What Women Want” survey gathered insights from a nationally representative […]

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Study Finds Moms Worry Children Don’t Experience Enough Natural, Unstructured Outdoor Playtime

Here’s some food for thought as we head into the warm summer months:  According to a just-released survey conducted by Mom Central Consulting on behalf of Busch Gardens, kids spend only two hours during the week participating in natural, unstructured activities such as playing tag, riding bikes, and exploring nature, and these activity levels increase […]

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How Online Consumer Conversations Impact Retail Conversions (Infographic)

Our friends at Mom Central Consulting wanted to gain a deeper understanding of the powerful role that social media recommendations play in the life of Mom.  After surveying over 900 moms, the results displayed the true ability of online influencers to connect brands with consumers and guide their purchasing decisions. Here is an infographic that […]

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The Power of Visual Content: Pinterest Versus Instagram

In February 2013, our friends at Mom Central surveyed 700 moms to find out what drives their loyalty and love for Pinterest and Instagram.  Here is a great infographic with the results

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The State of Women-Owned Businesses (Infographic)

A national survey of women business owners (WBOs) conducted by Web.com Group, Inc. and the National Association of Women Business Owners (NAWBO) found a pervasive sense of economic optimism, including a prediction by most WBOs (85 percent) that more women will become entrepreneurs in 2013 than in past years. WBOs also plan to invest more […]

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Mom’s Post-Election Mood

Phew…aren’t you glad the election season has finally come to an end?  In the aftermath of all the excitement, the Zeno Group reached out to the Real Moms of Zeno, 194 women on the front lines of everyday life, to take the “Mood of Moms Post-Election 2012″ survey.  Here’s a snapshot of their findings: o […]

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Consumers Want Deeper Corporate Commitment to Breast Cancer Cause

Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the 2012 Cone Communications Breast Cancer Trend Tracker. […]

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