Tag Archives: print campaigns

The Great Airbrush Debate—Results

No one can deny that Julia Roberts and Christy Turlington are beautiful, but maybe not as beautiful as they appear to be in recent print advertising campaigns.  The U.K’s Advertising Standards Authority has banned two cosmetic ads because they felt the “use of airbrushing and digital alterations” was “misleading and exaggerated the results of the […]

Posted in Go Girl Report, Marketing to Women | Also tagged , , , , | Leave a comment

The Great Airbrush Debate…

By now you have certainly read countless articles about those cosmetic ads featuring Julia Roberts and Christy Turlington being banned by the U.K.’s Advertising Standards Authority for being “too airbrushed.”  In case you missed the discussion, you can read about it in New York Magazine. We want to know how you feel about this decision–take […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Also tagged , , , | 2 Responses

Campaign to Watch: Milk’s “Everything I Do Is Wrong”

Although articles appeared in several major media outlets (NY Times, WSJ), there hasn’t been a lot of buzz about the latest campaign from the California Milk Processor Board.  The campaign, “Everything I Do Is Wrong”, is “trying to boost sales of dairy milk to adult women by highlighting a benefit–relief of PMS symptoms.” But, here’s […]

Posted in Marketing to Women | Also tagged , , , | 3 Responses

“Got Milk?” Turns to Peer-to-Peer Influence for Reaching Teen Girls

Thinking of using a celebrity for your next marketing to girls campaign?  You might want to think again.  Although Taylor Swift and Selena Gomez are popular, it’s peer-to-peer influence that may be the key to connecting your message with teen girls.  “We know teenage girls listen to each other and our goal is to leverage […]

Posted in Marketing to Girls | Also tagged , , , | 2 Responses
  • Go Girl Blog

    • We’re Hiring!

      Our favorite time of the year is fast approaching–SUMMER!  While everyone loves summer for its warm temps and relaxing days, there is one other big reason why we love this season:…

    • Who Do Women Trust?

      Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all…

    • Why We’re Ready to Embrace Ambition

      Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and…

    • The Jewelry Industry to Women: Welcome Back

      It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not…

    • Best of the Bowl 2017

      It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women….

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!