Tag Archives: moms

3 Strategies for Marketing to Millennial Women (via Forbes.com)

Our good friend Bridget Brennan has written another spot-on piece for Forbes.com that starts with this somewhat earth shattering statement:  “While the rest of us have been busy aging, it turns out Millennials have, too.” So true.  Millennial women are now mothers, are hitting their “professional stride” and, as Bridget states, “are a prime target […]

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Get Out Of The Pool: It’s Time To Talk Back-to-School

We realize many of you are still knee-deep in summer fun, but some big retailers are already talking back-to-school.  Before your finalize your back-to-school messaging, read Patti Minglin’s latest post for Engage: Moms: A recent quote in an AdAge article really caught my attention: “In seven and a half years, I’ve never once seen so much emphasis […]

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Q&A: Why Is My Brand Having Such A Hard Time Connecting With Moms?

Q:  Moms are major part of our company’s overall plan for growth.  However, we just can’t seem to effectively engage Mom with our brand.  What are we doing wrong? A:  It is often frustrating to find yourself stuck in the middle of a marketing strategy you are certain should be working.  You look over your marketing […]

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Study Finds Moms Worry Children Don’t Experience Enough Natural, Unstructured Outdoor Playtime

Here’s some food for thought as we head into the warm summer months:  According to a just-released survey conducted by Mom Central Consulting on behalf of Busch Gardens, kids spend only two hours during the week participating in natural, unstructured activities such as playing tag, riding bikes, and exploring nature, and these activity levels increase […]

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Marketing to Mom Lessons Learned from Automotive Industry

Patti Minglin’s most recent post for Media Post Engage: Moms A few weeks ago, I attended the Chicago Auto Show. You may not realize this, but the Chicago Auto Show is the largest auto show in North America and drives (pun intended) thousands of people to our fabulous city every February. Included in those droves […]

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Ski Marketing: Think Mom

A recent article on Forbes.com caught our attention:  Selling Skiing:  Epic Moms and Snow Mamas Take Charge.  It appears that ski resorts and other fun winter vacation finds are utilizing the power of mom bloggers to grow their business.  And why not?  As the article states “Mothers often do much of the vacation planning”.  It […]

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It’s Here–The New Go Girl Communications Website!

If you had our regular Go Girl Blog link bookmarked, you were probably surprised to click and find yourself visiting the new & improved Go Girl Communications website.  Welcome! And, if you were visiting our new website and just happened upon our blog, we welcome you as well! While the website is certainly a visual […]

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Poll: How Were Your Back-To-School Sales This Year?

According to a recent Media Post article, stores are reporting “bustling back-to-school sales”.  How were your sales this back-to-school season?  Take our quick poll:

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Poll: Did P&G Win Olympic Gold?

P&G’s ‘Thank You, Mom” campaign caused quite a discussion lately.  In some social media networks, marketing experts were disappointed that the brand failed to expand this initiative and connect socially with ‘real moms’ while others felt the campaign was nothing short of a solid gold marketing to mom performance. Personally, we love the “Thank You, […]

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What Moms Are Doing While Listening To The Radio (Infographic)

Radio is still a major media player (no pun intended) when it comes to connecting with moms.  But, what are moms doing while listening? A recent MediaPost article shared this infographic from USA TouchPoints showing “how exposure to radio correlates with a range of life activities throughout an average day of American moms”.     […]

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