Tag Archives: media consumption

Traditional Media Still Influences Moms

We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media. Seventy-eight percent say social media is the most influential media form when they consider purchasing goods/services, but almost the same number say traditional media is still influential. […]

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New Study Looks At The Millennial Mom

The Millennials are taking over the “Parent ‘Hood” and a new study (“Millennials as New Parents”) looks at how their consumer behavior impacts brands and their overall marketing to mom strategies. Click here to read: The Millennial Generation Becomes Parents    

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