Tag Archives: marketing to women

Women and Movies: What They Like and Don’t Like about Cinema

To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch at the cinema, their moviegoing and purchasing habits, and their views on women’s representation in modern-day films. “It’s clear from our survey that women want […]

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Who Do Women Trust?

Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all need to work a bit harder to maintain the trust of female consumers.

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Why We’re Ready to Embrace Ambition

Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and female) “reclaiming a word that has often been used to vilify women.” In short, we love this campaign. And, by the way, we haven’t even […]

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The Jewelry Industry to Women: Welcome Back

It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not the primary target. “During the ‘60s and ‘70s, the incidence of female self-purchase was small,” says Hedda Schupak, in an interview with Racked. “For one thing, […]

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Best of the Bowl 2017

It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women.  Here’s our list of the Best of the Bowl 2017:   Audi #DriveProgress Big Game Commercial – “Daughter” Gender equality told beautifully through the eyes […]

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Women vs. Men on Defining a Life Well Lived (Infographic)

We love this infographic from Ketchum–it gives a great snapshot of the differences between men and women when it comes to their definition of a “life well lived”.  

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“For Her” for Women’s Day? Think Again.

If the Bic brand wasn’t already feeling a bit bruised by the backlash of their “For Her” product launch and campaign, they may definitely be feeling the sting now.  Innocent, a UK smoothie company, took to social media to show how their female staff members were using their International Women’s Day gifts.  With signs saying […]

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Under Armour Showcases US Women’s Gymnastics

Yes, I love that Under Armour focused on the strength and dedication of Team USA Women’s Gymnastics in the latest spot for their “Rule Yourself” campaign, but what I love even more is the brand’s statement about it. “As a company built by athletes, we truly understand an athlete’s never-ending quest to reach greatness, and we want to showcase […]

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lululemon athletica Names Gina Warren, Executive Vice President, Culture & Talent

lululemon athletica inc. has announced that former Nike executive Gina Warren has been named as Executive Vice President, Culture & Talent, effective February 1, 2016. She will report to the Company’s Chief Executive Officer, Laurent Potdevin, and will lead the team that is responsible for all people practices including health and wealth, recruitment, and learning and […]

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Fitbit is Ramping up Content Marketing–and Your Brand Should Be Too!

According to a recent article in Fast Company, Fitbit is ramping up its content marketing efforts. “The first phase was addressing the hardware side of the business, product development, product marketing and the last six months for me has been very much focused on how we can drive engagement once we bring people into the […]

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    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

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