Tag Archives: marketing to moms

Women and Movies: What They Like and Don’t Like about Cinema

To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch at the cinema, their moviegoing and purchasing habits, and their views on women’s representation in modern-day films. “It’s clear from our survey that women want […]

Posted in Go Girl Blog | Also tagged | Leave a comment

Traditional Media Still Influences Moms

We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media. Seventy-eight percent say social media is the most influential media form when they consider purchasing goods/services, but almost the same number say traditional media is still influential. […]

Posted in Go Girl Blog | Also tagged , | Leave a comment

Bank Marketing? Time to Get Personal with Moms & Millennials

One in two Americans who have a bank are open to receiving marketing communications and personalized advertising from their financial institutions, and that proportion increases among millennials and parents, according to newly released survey results from Segmint. The survey found that Millennials are willing to see ads about financial products that will help them reach […]

Posted in Go Girl Blog | Also tagged , | Leave a comment

Second Biggest Retail Holiday? Back-to-School

I love this inforgraphic from The Shelf.  Yes, it’s long (seriously, you will scroll down for quite awhile), but it is packed with great information–including when the “first day of school” is for each region of the country.  Timing is everything, people.  

Posted in Go Girl Blog, Marketing to Moms | Also tagged , , | Leave a comment

Get Ready for National Family Meals Month

The Food Marketing Institute (FMI) Foundation is sharing tips for retailers and suppliers on how they can celebrate National Family Meals Month (NFMM) this September. NFMM is an industry-wide movement that raises awareness of the benefits of frequent family meals and supports families to share one more meal at home each week. Over 60 retailers and […]

Posted in Go Girl Blog, Marketing to Moms | Also tagged , | Leave a comment

JCPenney’s New Back-to-School Campaign

This back-to-school season, JCPenney is launching a new multimedia marketing campaign to help make the shopping season even easier for parents and kids. The company has launched a redesigned JCPenney mobile app as well as expanded its ‘Buy Online, Pick Up In Store Same Day’ option to all stores nationwide. “Our marketing campaign and promotions will […]

Posted in Go Girl Blog, Marketing to Moms | Also tagged , | Leave a comment

3 Reasons Why Mom May Not Connect With You

It is often frustrating to find yourself stuck in the middle of a marketing strategy you are certain should be working.  You look over your marketing messages, your images, your website…what’s wrong?  While we can’t diagnose the specific issue your brand may be facing, we can give you the 3 top barriers for why moms may […]

Posted in Go Girl Blog, Marketing to Moms | Also tagged , | Leave a comment

The New Demographic—Women without Children

According to a recent post on WSJ.com, new data from the U.S. Census Bureau shows that 47.6% of U.S. women aged 15-44 were without children last year, up from 46.5% in 2012. “The data are the latest to show that childlessness is on the rise in the U.S. as more women (and their partners) delay […]

Posted in Go Girl Blog | Also tagged , , | Leave a comment

Super Bowl Ads We Loved

Big content themes with Super Bowl ads this year?

Posted in Go Girl Blog | Also tagged , , | Leave a comment

5 Blogs You Should Be Following

While we realize that the Go Girl Blog is at the top of your weekly must-read list, we thought we would share with you some of the blogs we read on a regular basis for marketing to women/mom inspiration. Girlpower Marketing Blog–GirlTalk This blog does a great job of balancing posts about the overall influence […]

Posted in Go Girl Blog, Marketing to Moms, Marketing to Women | Also tagged , , , | Leave a comment
  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!