Tag Archives: marketing to moms

Bank Marketing? Time to Get Personal with Moms & Millennials

One in two Americans who have a bank are open to receiving marketing communications and personalized advertising from their financial institutions, and that proportion increases among millennials and parents, according to newly released survey results from Segmint. The survey found that Millennials are willing to see ads about financial products that will help them reach […]

Posted in Go Girl Blog | Also tagged , | Leave a comment

Second Biggest Retail Holiday? Back-to-School

I love this inforgraphic from The Shelf.  Yes, it’s long (seriously, you will scroll down for quite awhile), but it is packed with great information–including when the “first day of school” is for each region of the country.  Timing is everything, people.  

Posted in Go Girl Blog, Marketing to Moms | Also tagged , , | Leave a comment

Get Ready for National Family Meals Month

The Food Marketing Institute (FMI) Foundation is sharing tips for retailers and suppliers on how they can celebrate National Family Meals Month (NFMM) this September. NFMM is an industry-wide movement that raises awareness of the benefits of frequent family meals and supports families to share one more meal at home each week. Over 60 retailers and […]

Posted in Go Girl Blog, Marketing to Moms | Also tagged , | Leave a comment

JCPenney’s New Back-to-School Campaign

This back-to-school season, JCPenney is launching a new multimedia marketing campaign to help make the shopping season even easier for parents and kids. The company has launched a redesigned JCPenney mobile app as well as expanded its ‘Buy Online, Pick Up In Store Same Day’ option to all stores nationwide. “Our marketing campaign and promotions will […]

Posted in Go Girl Blog, Marketing to Moms | Also tagged , | Leave a comment

3 Reasons Why Mom May Not Connect With You

It is often frustrating to find yourself stuck in the middle of a marketing strategy you are certain should be working.  You look over your marketing messages, your images, your website…what’s wrong?  While we can’t diagnose the specific issue your brand may be facing, we can give you the 3 top barriers for why moms may […]

Posted in Go Girl Blog, Marketing to Moms | Also tagged , | Leave a comment

The New Demographic—Women without Children

According to a recent post on WSJ.com, new data from the U.S. Census Bureau shows that 47.6% of U.S. women aged 15-44 were without children last year, up from 46.5% in 2012. “The data are the latest to show that childlessness is on the rise in the U.S. as more women (and their partners) delay […]

Posted in Go Girl Blog | Also tagged , , | Leave a comment

Super Bowl Ads We Loved

Big content themes with Super Bowl ads this year?

Posted in Go Girl Blog | Also tagged , , | Leave a comment

5 Blogs You Should Be Following

While we realize that the Go Girl Blog is at the top of your weekly must-read list, we thought we would share with you some of the blogs we read on a regular basis for marketing to women/mom inspiration. Girlpower Marketing Blog–GirlTalk This blog does a great job of balancing posts about the overall influence […]

Posted in Go Girl Blog, Marketing to Moms, Marketing to Women | Also tagged , , , | Leave a comment

Q&A: Why Is My Brand Having Such A Hard Time Connecting With Moms?

Q:  Moms are major part of our company’s overall plan for growth.  However, we just can’t seem to effectively engage Mom with our brand.  What are we doing wrong? A:  It is often frustrating to find yourself stuck in the middle of a marketing strategy you are certain should be working.  You look over your marketing […]

Posted in Marketing to Moms, Q&A, Small Business Tip | Also tagged , | Leave a comment

Our Favorite Super Bowl Commercials

The day after the Super Bowl means one thing if you are in the marketing industry–analyzing the commercials.  Here are some of our favorites from last night’s big event: Tide, Miracle Stain Coca-Cola, Security Camera Budweiser, They Clydesdales: “Brotherhood” What were some of your favorites (and not so favorites)?

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Also tagged , , , | Leave a comment
  • Go Girl Blog

    • We’re Hiring!

      Our favorite time of the year is fast approaching–SUMMER!  While everyone loves summer for its warm temps and relaxing days, there is one other big reason why we love this season:…

    • Who Do Women Trust?

      Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all…

    • Why We’re Ready to Embrace Ambition

      Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and…

    • The Jewelry Industry to Women: Welcome Back

      It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not…

    • Best of the Bowl 2017

      It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women….

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!