Tag Archives: Marketing to Mom

Marketing to Mom: September Content Ideas

Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end of the year. While our minds are racing to the holidays, September is actually the perfect time to connect with moms–it is that beautiful moment of […]

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The Changing Role of Dad

With Father’s Day just around the corner, we wanted to add a little testosterone to our marketing-to-mom insight.  Experts agree that today’s Dad plays a more active role in parenting and in making family purchasing decisions, matter of fact, in a recent survey 75 percent of dads say they are more involved in raising their […]

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Marketing to Moms: Sun Protection

As the days begin to heat up and summer really starts to feel like it has arrived, one thing is on every mom’s mind: sun protection. Of course, your company might not be producing sunscreen. It’s easy to brush sun care off if you feel like your product doesn’t have anything to do with it. […]

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Trend in Action: Marketing “Fit” for Summer

This is the last week of school for kids in my district, which means summer plans will soon be well underway.  At top of Mom’s list for this summer is finding ways to keep her children active and fit –a task that is often challenged by the attractive lure of video games and computers.  It […]

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