Tag Archives: marketing to dad

The Changing Role of Dad

With Father’s Day just around the corner, we wanted to add a little testosterone to our marketing-to-mom insight.  Experts agree that today’s Dad plays a more active role in parenting and in making family purchasing decisions, matter of fact, in a recent survey 75 percent of dads say they are more involved in raising their […]

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Harley-Davidson Connects with Dads

  We have long been fans of how Harley-Davidson connects with women, but we are also loving this new marketing-to-dad campaign as well. Harley-Davidson just commissioned a study to find out how much “love” dads are feeling on Father’s Day.  Some findings: More than half of dads surveyed (53 percent) said they’d received gifts they […]

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What Makes A Great “Dad Campaign”?

Yes, this Sunday is Father’s Day–the perfect time to recognize that Dad has become an important part of any brand’s Marketing to Mom strategy. The art of creating the perfect “Dad Campaign” is to develop a message that resonates with men, but does not alienate women. Here are some of our favorites–do you have some […]

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Trend in Action: Marketing to Dad

As we head into the big Father’s Day weekend, we are seeing numerous brands try and connect with today’s dads–a strategy that is often easier said than done.  It isn’t easy to craft a ‘marketing to dad’ message that works, but the fine folks at Dick’s Sporting Goods appear to have gotten it right this […]

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