Tag Archives: marketing tips

Tuesday Tip: 4 Goals for 2018

Taking a page from the “gift rule” that parents often use during the holiday season, we are narrowing down our 2018 business goals to just 4 things: 1. Something you want 2. Something you need 3. Something to wear 4. Something to read See how these questions will help you have a successful 2018. And, […]

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Tuesday Tip: Don’t Ditch Email

While it’s not necessarily the shiniest new tool in the marketing toolbox, email could be your most valuable.  This week’s Tuesday Tip tells you why you should make sure email is part of your 2018 plans (excuse the vertical view and less-than-perfect camera work near the end). t;

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Tuesday Tip: Qs You Should Ask Before You Post (video)

Our latest Tuesday Tip is from a presentation I did last Thursday for the Naperville Moms Network (I highly recommend you check them out!). One of the best ways we can help control the narrative of our own story is to pay attention to what we post on our social media networks. Discover if you should […]

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What We All Can Learn From Fashion Week

We are in the home stretch of this year’s Mercedes-Benz Fashion Week and while your brand may not be in the clothing industry, paying attention to what is happening on and behind the runways could give your brand an edge when it comes to marketing to women/moms. Some things you can learn from Fashion Week: […]

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5 Tips for Marketing to Women Success

As we near the end of Q2, many brands are spending time with their overall sales and marketing strategies.  How are things working for you?  As you evaluate your current efforts and plan for ever-important Q3 & Q4 goals, here are 5 tips that will help you find success when building relationships with your female […]

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The “HOW” of Marketing to Moms

“When marketing to moms, it is important to understand not only why this demographic uses social media, but how.”– Jeff Adelson-Yan in Marketing to Moms: Incredibly Powerful Social Media Influencers. We couldn’t agree more, Jeff.  Matter of fact, we believe that understanding HOW mom uses anything is an important part of the marketing to mom […]

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