Tag Archives: marketing strategies

5 Blogs You Should Be Following

While we realize that the Go Girl Blog is at the top of your weekly must-read list, we thought we would share with you some of the blogs we read on a regular basis for marketing to women/mom inspiration. Girlpower Marketing Blog–GirlTalk This blog does a great job of balancing posts about the overall influence […]

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Who Is Your Ideal Customer?

Best advice for how your brand can build a deep relationship with women?  “Define who your customer is,” says Stephanie King-Myers and Nancy Bigley of Bottle & Bottega: Art Uncorked, a unique business that combines various forms of hands-on art instruction with a glass of wine (brilliant!).  “By creating a clear profile of the ideal […]

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5 Tips for Marketing to Women Success

As we near the end of Q2, many brands are spending time with their overall sales and marketing strategies.  How are things working for you?  As you evaluate your current efforts and plan for ever-important Q3 & Q4 goals, here are 5 tips that will help you find success when building relationships with your female […]

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The “HOW” of Marketing to Moms

“When marketing to moms, it is important to understand not only why this demographic uses social media, but how.”– Jeff Adelson-Yan in Marketing to Moms: Incredibly Powerful Social Media Influencers. We couldn’t agree more, Jeff.  Matter of fact, we believe that understanding HOW mom uses anything is an important part of the marketing to mom […]

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  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

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      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

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