Tag Archives: marketing strategies

5 Blogs You Should Be Following

While we realize that the Go Girl Blog is at the top of your weekly must-read list, we thought we would share with you some of the blogs we read on a regular basis for marketing to women/mom inspiration. Girlpower Marketing Blog–GirlTalk This blog does a great job of balancing posts about the overall influence […]

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Who Is Your Ideal Customer?

Best advice for how your brand can build a deep relationship with women?  “Define who your customer is,” says Stephanie King-Myers and Nancy Bigley of Bottle & Bottega: Art Uncorked, a unique business that combines various forms of hands-on art instruction with a glass of wine (brilliant!).  “By creating a clear profile of the ideal […]

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5 Tips for Marketing to Women Success

As we near the end of Q2, many brands are spending time with their overall sales and marketing strategies.  How are things working for you?  As you evaluate your current efforts and plan for ever-important Q3 & Q4 goals, here are 5 tips that will help you find success when building relationships with your female […]

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The “HOW” of Marketing to Moms

“When marketing to moms, it is important to understand not only why this demographic uses social media, but how.”– Jeff Adelson-Yan in Marketing to Moms: Incredibly Powerful Social Media Influencers. We couldn’t agree more, Jeff.  Matter of fact, we believe that understanding HOW mom uses anything is an important part of the marketing to mom […]

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  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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