Tag Archives: Health & Wellness

Men’s Healthcare? Think Women

Think women are not part of men’s health conversations?  Think again. According to a recent national survey of more than 2,000 men, sponsored by Abbott and  Men’s Health Network, more than one-third of the men report that a spouse or significant other is the most powerful motivator in their decision to see a doctor.  The […]

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If You Want More People On Their Bikes, Make Women Happy

We interrupt our scheduled vacation break to bring you this little gem we found in Sunday’s Chicago Tribune:  “Though men take twice as many cycling trips as women in the U.S., females are the key to getting more people out of cards and on to bikes..”  Click here to read the entire article. Now, back […]

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New Report Finds ‘Gender Cues’ Hinder Breast Cancer Marketing Efforts

We found this report interesting…and can’t wait to hear from our community of marketing experts:  According to a new report from London Business School, Rotterdam School of Management, Erasmus University and INSEAD, ‘pink’ may not be doing its job when it comes to breast cancer communication.  The report states that gender cues such as pink […]

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Marketing to Women Lessons Learned by Watching Women’s Soccer

Did you watch the women’s World Cup finals yesterday?  We certainly did and as we witnessed an entire room of women, men, girls & boys cheering in unison for every goal scored, we couldn’t help but think of the great marketing to women lessons that can be learned just by watching the U.S. women’s soccer […]

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Campaign to Watch: Milk’s “Everything I Do Is Wrong”

Although articles appeared in several major media outlets (NY Times, WSJ), there hasn’t been a lot of buzz about the latest campaign from the California Milk Processor Board.  The campaign, “Everything I Do Is Wrong”, is “trying to boost sales of dairy milk to adult women by highlighting a benefit–relief of PMS symptoms.” But, here’s […]

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“Got Milk?” Turns to Peer-to-Peer Influence for Reaching Teen Girls

Thinking of using a celebrity for your next marketing to girls campaign?  You might want to think again.  Although Taylor Swift and Selena Gomez are popular, it’s peer-to-peer influence that may be the key to connecting your message with teen girls.  “We know teenage girls listen to each other and our goal is to leverage […]

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How Moms Share (and get) Health Information

Listen up health & wellness brands…if you want to reach mom (who is, as we know, the chief wellness officer of the household), you need to tap into the same tools she is using to connect with her friends—primarily email and Facebook.  A new study from our friends at Lucid Marketing, “How U.S. Moms Share […]

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A Healthy Shade of Green

In honor of Earth Day (and in case you missed it last week), here is a post we did for Media Post’s Engage:Moms blog on how health & wellness plays an important role in your green marketing to mom messages. Click here and enjoy!

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