Tag Archives: girls

The Importance of Educating and Empowering Girls

Great article from Fast Company:  “Giving young girls an education has such a huge impact in developing countries that you need to see it to believe it. A new film called Girl Rising shows how education affects nine girls from nine countries–with some help from Meryl Streep” Click here to read more

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Helping Women Around the World: Catapult

While we usually reserve this blog space to discuss marketing to women/mom trends and small business tips, we wanted to share an exciting initiative that just came across our desk. Earlier today during the Clinton Global Initiative (CGI) Annual Meeting, Women Deliver announced the launch of Catapult, the first crowdfunding platform solely dedicated to advancing […]

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The Marketing to Girl Side of Lego

Raise your hand if you have built something out of Lego bricks?  Chances are, most of us—girl or boy—have spent a portion of our childhood digging through a pile of Lego bricks in search of the perfect piece to finish our magnificent structure.  While we often think of the iconic brand as one geared more […]

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Happy Hallow….I mean, Happy Holidays!

It’s official–the holiday advertising season has started.  In addition to seeing aisles of Halloween candy transition into shiny boxes of holiday lights and stocking stuffers, we are also starting to see our first glimpse of holiday commercials.  To help get us in the holiday mood, here is one of our favorite spots from last year–courtesy […]

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Putting Your Marketing Plans In Motion

We are hired by companies to help them with their overall marketing to women/moms/girls initiatives–from creating marketing and communications plans to implementing social media strategies, we are not only in the trenches of the work, but we keep ourselves up-to-date with the latest research and trends that affect businesses of all shapes and sizes. Because […]

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Reality Bites: New Study Shows How Girls Respond to Reality TV

Last night, the Girl Scouts of America held a panel to discuss the findings of their new 2011 study “Real to Me:  Girls and Reality TV”.  While the study does show some ‘upsides’ to reality TV viewing (68% of girls agree that reality shows ‘make me think’ and 48% said they ‘help me realize there […]

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The Power of Hispanic Women

In honor of National Hispanic Heritage month (being celebrated from September 15 to October 15), we wanted to share with you a very small portion of Miriam Muley’s book, The 85% Niche:  The Power of Women of All Colors—Latina, Black, and Asian.  In her book, Muley points out that Hispanic Women are the largest ethnic […]

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Back-to-School Spots We Love

It is that time of year again and for parents (like many of us), it is truly “the most wonderful time of the year.”  Here are a few of our favorite back-to-school spots (old & new).  What do you think makes a back-to-school campaign work for moms and kids?

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It May Be All About The Experience

One of the things we love about Hasbro is that it is a brand that believes in creating experiences —not just products.  Its latest initiative is a new My Little Pony retail program with Target that features out-of-aisle premium space in the toy department devoted to My Little Pony merchandise inspired by the CANTERLOT (which […]

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Marketing to Women Lessons Learned by Watching Women’s Soccer

Did you watch the women’s World Cup finals yesterday?  We certainly did and as we witnessed an entire room of women, men, girls & boys cheering in unison for every goal scored, we couldn’t help but think of the great marketing to women lessons that can be learned just by watching the U.S. women’s soccer […]

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