Tag Archives: fashion marketing

Why We’re Ready to Embrace Ambition

Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and female) “reclaiming a word that has often been used to vilify women.” In short, we love this campaign. And, by the way, we haven’t even […]

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Just Cause: Why Women Love The Right Cause Marketing Campaigns

We are big fans of Look Good Feel Better, the charitable program that helps people with cancer address the appearance-related side effects of their treatment, and love that they will once again be hosting the Look Good Feel Better Beauty Editors Day in conjunction with Saks Fifth Avenue and 31 beauty and lifestyle magazines and beauty […]

Posted in Marketing to Moms, Marketing to Women, Small Business Tip | Also tagged , , , | Leave a comment
  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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