Tag Archives: Families

Non-Traditional “Holiday” Industries Can Still Give a Gift to Mom

Tis’ the season for big spending—from electronic and toy companies to hardware and craft stores, retailers are doing their very best to help Mom and her family get the most out of this holiday season. But, what if your business doesn’t have traditional “holiday finds” such as clothing, jewelry and toys? Instead of just offering […]

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Study Finds Moms Worry Children Don’t Experience Enough Natural, Unstructured Outdoor Playtime

Here’s some food for thought as we head into the warm summer months:  According to a just-released survey conducted by Mom Central Consulting on behalf of Busch Gardens, kids spend only two hours during the week participating in natural, unstructured activities such as playing tag, riding bikes, and exploring nature, and these activity levels increase […]

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Marketing to Mom Lessons Learned from Automotive Industry

Patti Minglin’s most recent post for Media Post Engage: Moms A few weeks ago, I attended the Chicago Auto Show. You may not realize this, but the Chicago Auto Show is the largest auto show in North America and drives (pun intended) thousands of people to our fabulous city every February. Included in those droves […]

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5 Trends That Will Help Marketers Better Engage With Mom

BabyCenter® LLC has identified five important trends that will help marketers understand how to better reach and engage today’s Mom: TREND #1: The Mobile State of Mom  Mom is more mobile than the rest of us. While she is the early adopter of most tech devices — from laptops and digital cameras to smartphones and DVRs — the mobile phone is the device that gives Mom superpowers, enabling […]

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BabyCenter Study Examines Impact of Economy on Families

BabyCenter.com just released its 2012 U.S. Cost of Raising a Child report, which examines the profound impact of the economy on families. With the U.S. Department of Agriculture recently estimating that a middle-income family could spend an average of $235,000 to raise a child from birth through age 17, it’s no surprise that 4 in […]

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