Tag Archives: email marketing

TASTEdaily Connects With “Bold Women”

Today, a new media brand for “bold women” in NY and cities throughout the world has been launched.  TASTEdaily, a daily email for women, offers curated content on wellness, style, music and business, all tailored for the modern woman-on-the-go.  “In today’s fast-paced lifestyle, it is too easy to get caught in the daily hustle and […]

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Is It Too Soon To ‘Deck The Halls’?

It seems to us that the holiday season gets earlier and earlier every year.  Just this weekend we saw Christmas trees at the mall, found Crate & Barrel’s holiday catalog in our mailbox  and received Toys “R” Us’ “Holiday Toy Trends” via email.  Is it just us, or shouldn’t we at least wait until after […]

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How Do I Increase The Open Rate Of My Emails?

Our first reader question is one we hear a lot from our clients: “Our business is a meal assembly kitchen and I’d like to increase the open rate on our electronic communication.” Recent studies show that women (especially moms) enjoy getting and sharing information via email, so we applaud any brand that has email marketing […]

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Marketing To Women Online (Infographic)

Interesting stats on ways of marketing to women online: Source: Creatage – Full Service Marketing Agency

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Email Still Works For Mom

With all the great social media tools available, some brands have opted out of using email to engage the mom consumer.  According to a new study from the Marketing to Moms Coalition, that strategy may not be working. “We discovered variability in the social networking habits of the different mom generational groups for their own […]

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