Tag Archives: content marketing

Why Your Brand Story Matters

I’ve always been a lover of stories.  I was the kid in your first-grade class that had to be reminded to leave the story rug because story time was over.  I was the girl in middle school who got overly excited about having a locker located close to the library.  And, during college, I was […]

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Fitbit is Ramping up Content Marketing–and Your Brand Should Be Too!

According to a recent article in Fast Company, Fitbit is ramping up its content marketing efforts. “The first phase was addressing the hardware side of the business, product development, product marketing and the last six months for me has been very much focused on how we can drive engagement once we bring people into the […]

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Using Images as Content

As a society, we’re very visual. We’re drawn to images and pictures, and it’s those things that tend to attract our attention and make us want to learn more. That’s why using images can take your content to the next level. Images can increase both engagement with and traffic to your content because customers are […]

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The Non-Writer Way to Create Content

  Creating compelling content isn’t always an easy feat, especially if you don’t have a love for writing.  But, there are plenty of ways to create good content that can give you a break from putting together a wordy post and leave you free from worrying about good writing. Here are 5 ways to create […]

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Finding Your Brand Voice

You do it every day. You do it in casual conversation, when trying to inform or educate, and often times without even realizing it. You tell stories. Stories are one of the most fundamental ways we communicate, and one of the most effective ways to build relationships. This idea is important in our personal relationships, […]

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What’s Your Story?

As a content marketer, there is one thing I have learned:  if you can’t tell your brand story in a way that engages people and makes them “get it”, nobody will ever “get it.”  Have you ever been on that side of the conversation?  You are talking with an entrepreneur or small business owner and although they are excited […]

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Content Marketing to Moms

We loved this recent post on Business 2 Community that highlighted brands that “rock” at content marketing to moms.  As an agency that specializes in content marketing, we thought these examples were spot on and wanted to make sure we shared the post with our readers as well as list some of the things we believe […]

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Yes, Virgina, You Do Need a Content Strategy

We are big fans of Marla Tabaka and her Inc. blog, “The Successful Soloist”.  If you are not a regular reader, we highly recommend you add it to your blog reading list (in addition to the Go Girl Blog, of course). Her latest post gives you 6 tips for better content marketing–and we love them.  […]

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  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

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