Tag Archives: content marketing

Inspired by a Hashtag

When we say the word hashtag, do you immediately think of this video? We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds. We have watched brands use daily tags such as #MotivationMonday or #ThrowbackThursday with great ease, but the brands that really impress us are those who create […]

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How to Respond to Reviews

Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get 200% to 300% more clicks than positive reviews. Positive or negative, responding to reviews allows customers (or potential customers) to feel valued and heard–and, allows […]

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Why Your Brand Story Matters

I’ve always been a lover of stories.  I was the kid in your first-grade class that had to be reminded to leave the story rug because story time was over.  I was the girl in middle school who got overly excited about having a locker located close to the library.  And, during college, I was […]

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Fitbit is Ramping up Content Marketing–and Your Brand Should Be Too!

According to a recent article in Fast Company, Fitbit is ramping up its content marketing efforts. “The first phase was addressing the hardware side of the business, product development, product marketing and the last six months for me has been very much focused on how we can drive engagement once we bring people into the […]

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Using Images as Content

As a society, we’re very visual. We’re drawn to images and pictures, and it’s those things that tend to attract our attention and make us want to learn more. That’s why using images can take your content to the next level. Images can increase both engagement with and traffic to your content because customers are […]

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The Non-Writer Way to Create Content

  Creating compelling content isn’t always an easy feat, especially if you don’t have a love for writing.  But, there are plenty of ways to create good content that can give you a break from putting together a wordy post and leave you free from worrying about good writing. Here are 5 ways to create […]

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Finding Your Brand Voice

You do it every day. You do it in casual conversation, when trying to inform or educate, and often times without even realizing it. You tell stories. Stories are one of the most fundamental ways we communicate, and one of the most effective ways to build relationships. This idea is important in our personal relationships, […]

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What’s Your Story?

As a content marketer, there is one thing I have learned:  if you can’t tell your brand story in a way that engages people and makes them “get it”, nobody will ever “get it.”  Have you ever been on that side of the conversation?  You are talking with an entrepreneur or small business owner and although they are excited […]

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Content Marketing to Moms

We loved this recent post on Business 2 Community that highlighted brands that “rock” at content marketing to moms.  As an agency that specializes in content marketing, we thought these examples were spot on and wanted to make sure we shared the post with our readers as well as list some of the things we believe […]

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Yes, Virgina, You Do Need a Content Strategy

We are big fans of Marla Tabaka and her Inc. blog, “The Successful Soloist”.  If you are not a regular reader, we highly recommend you add it to your blog reading list (in addition to the Go Girl Blog, of course). Her latest post gives you 6 tips for better content marketing–and we love them.  […]

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  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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