Tag Archives: content marketing

Measuring Your Content Marketing Efforts

As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure your success.  Is your content doing what you need it to do?  If not, give us a call.  

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How to Spring Clean Your Content (Video)

Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We are sharing 6 tips for how to spring clean your content and get ready for Q2.  Some of the links we share: Sign up for […]

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Good Luck Email Tips for St. Patrick’s Day

We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients are like leprechauns, the infographic points out playfully: You never see them unless they initiate direct engagement, and marketers must “catch” them at the right […]

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Tuesday Tip: Drive People Back to Your Social Platforms

Newsflash: social media is not a strategy in and of itself. In order to truly grow engagement on your platforms and make social work for your brand, you need to use other marketing channels and initiatives to help drive people back to your social networks. Today’s Tuesday Tip shows you how.

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Tuesday Tip: The 3 Things You Should Really Be Focused On This Holiday Season

Still working on your holiday content plans? This is the week to get it done so you can take full advantage of the holiday season that (at least in our eyes) begins on Thanksgiving Day.  Today’s Tuesday Tip gives you the three things you should really be focused on when it comes to planning your holiday […]

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Tuesday Tip: Yes, You Have Competition

Just because no one is doing exactly what you are doing or offering a product exactly like your product, you still have competition and today’s Tuesday Tip tells you why that’s a good thing.

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Tuesday Tip: 3 Ways to Repurpose Your Content

I am a big fan of repurposing your content.  As I mention in the video, every single time you create a piece of content you should be thinking of ways you can repurpose it.  This will save you time, help you expand your audience, and is good for your SEO.  So, today’s Facebook Live Tuesday Tip […]

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Content Marketing vs. Influencer Marketing

Over the weekend I read this great article in Forbes about why content is still king when it comes to influencer marketing. Influencer marketing is all the rage and I agree it works well with many campaigns and strategies; however, it is no replacement for content marketing. In fact, if your messaging is strong, your […]

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Inspired by a Hashtag

When we say the word hashtag, do you immediately think of this video? We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds. We have watched brands use daily tags such as #MotivationMonday or #ThrowbackThursday with great ease, but the brands that really impress us are those who create […]

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How to Respond to Reviews

Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get 200% to 300% more clicks than positive reviews. Positive or negative, responding to reviews allows customers (or potential customers) to feel valued and heard–and, allows […]

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  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

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