Tag Archives: commercials

Another Olympic Gold for P&G’s “Thank You, Mom” Campaign

We are big fans of P&G’s marketing to mom efforts when it comes to the Olympics (we’ve even written about it a couple of times–“Did P&G Win Olympic Gold” and “Creating an Authentic Environment”) and every year we can’t wait until the next version of this campaign comes through our email.  In perfect timing (yesterday, […]

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Holiday Commercials 2013

Happy Holidays!  Here are some of the holiday commercials that have caught our attention this season.  Which ones do you think hit the marketing to women/mom mark or fell short?  We would love to hear your opinion and will be sharing some of yours–as well as our–reviews next week.  Oh, what a great marketing Christmas […]

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What Makes A Great “Dad Campaign”?

Yes, this Sunday is Father’s Day–the perfect time to recognize that Dad has become an important part of any brand’s Marketing to Mom strategy. The art of creating the perfect “Dad Campaign” is to develop a message that resonates with men, but does not alienate women. Here are some of our favorites–do you have some […]

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Our Favorite Super Bowl Commercials

The day after the Super Bowl means one thing if you are in the marketing industry–analyzing the commercials.  Here are some of our favorites from last night’s big event: Tide, Miracle Stain Coca-Cola, Security Camera Budweiser, They Clydesdales: “Brotherhood” What were some of your favorites (and not so favorites)?

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What Are Some of Your Favorite Holiday Commercials?

Q: “I know it’s early in the season, but what are some of your favorite holiday commercials?” A: Maybe it’s because we have our eyes firmly planted on next week’s long Thanksgiving holiday break, but we couldn’t resist answering this fun question from one of our readers.  While there are many to choose from, our […]

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Chanel + Brad Pitt = Marketing Success or Failure?

There really isn’t much we dislike about watching Brad Pitt on screen–let’s face it, he’s easy on the eyes.  Yet, his latest performance in a spot for the iconic Chanel No. 5 (print ads will soon follow) has us scratching our marketing heads.  We are a split camp here at Go Girl Communications–some of us […]

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The Oscars vs. The Super Bowl

We are still a buzz with Oscar discussions as we wind down our Monday, but instead of chatting about red carpet dresses and weepy acceptance speeches, we are talking about commercials.  There were quite a few commercials that caught our eye this year from brands such as JC Penney and Tide, but the discussion we […]

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Happy Hallow….I mean, Happy Holidays!

It’s official–the holiday advertising season has started.  In addition to seeing aisles of Halloween candy transition into shiny boxes of holiday lights and stocking stuffers, we are also starting to see our first glimpse of holiday commercials.  To help get us in the holiday mood, here is one of our favorite spots from last year–courtesy […]

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Back-to-School Spots We Love

It is that time of year again and for parents (like many of us), it is truly “the most wonderful time of the year.”  Here are a few of our favorite back-to-school spots (old & new).  What do you think makes a back-to-school campaign work for moms and kids?

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Marketing to Women Lessons Learned by Watching Women’s Soccer

Did you watch the women’s World Cup finals yesterday?  We certainly did and as we witnessed an entire room of women, men, girls & boys cheering in unison for every goal scored, we couldn’t help but think of the great marketing to women lessons that can be learned just by watching the U.S. women’s soccer […]

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