Tag Archives: Cause Marketing

Just Cause: Why Women Love The Right Cause Marketing Campaigns

We are big fans of Look Good Feel Better, the charitable program that helps people with cancer address the appearance-related side effects of their treatment, and love that they will once again be hosting the Look Good Feel Better Beauty Editors Day in conjunction with Saks Fifth Avenue and 31 beauty and lifestyle magazines and beauty […]

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Consumers Want Deeper Corporate Commitment to Breast Cancer Cause

Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the 2012 Cone Communications Breast Cancer Trend Tracker. […]

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How Do I Create A Successful Cause-Marketing Campaign?

This week’s reader question is perfectly timed.  In October, we begin to see a lot of pink in honor of Breast Cancer Awareness Month.  But, just offering pink products does not a cause-marketing campaign make. Q: “We would really like to get our company involved in a cause-marketing campaign–but, where do we even begin?” A:  […]

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Wordless Wednesday: 33 Dresses–Day 13

Today, we are celebrating Day 13  of our 33 Dresses initiative (that’s a third of the way done!) and it really is amazing how much has happened in just a short amount of time.  Our picture is the 13th pair of chunky earrings we have been wearing every day since this program started.  We wanted […]

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Get “Involved for the Cure” This October

The month of October brings us one the nation’s largest cause marketing campaigns, Breast Cancer Awareness Month. As we prepare to paint our communities pink a new USA TODAY/Gallup Poll shows that while 84% of Americans have purchased a pink-ribboned product and 70% have donated money to an organization that has a breast cancer tie-in, […]

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New Report Finds ‘Gender Cues’ Hinder Breast Cancer Marketing Efforts

We found this report interesting…and can’t wait to hear from our community of marketing experts:  According to a new report from London Business School, Rotterdam School of Management, Erasmus University and INSEAD, ‘pink’ may not be doing its job when it comes to breast cancer communication.  The report states that gender cues such as pink […]

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A Healthy Shade of Green

In honor of Earth Day (and in case you missed it last week), here is a post we did for Media Post’s Engage:Moms blog on how health & wellness plays an important role in your green marketing to mom messages. Click here and enjoy!

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Lessons Learned from M2W 2011…

If you were one of the attendees during last week’s M2W-The Marketing To Women Conference, you would have discovered that today’s female consumers continue to change the marketing landscape.  After two days of presentations and networking, I have an entire notebook filled with new ideas and concepts.  Here are just three of my key takeaways […]

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