Tag Archives: campaigns

5 Girl Power Campaigns We Love

March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand but also embraces the power of women and girls. Find some inspiration from these campaigns:   #GirlsCan–COVERGIRL   #LikeAGirl–Always Real Beauty Productions–Dove #MakeWhatsNext–Microsoft I Will What […]

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Holiday Commercials 2013

Happy Holidays!  Here are some of the holiday commercials that have caught our attention this season.  Which ones do you think hit the marketing to women/mom mark or fell short?  We would love to hear your opinion and will be sharing some of yours–as well as our–reviews next week.  Oh, what a great marketing Christmas […]

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Just Cause: Why Women Love The Right Cause Marketing Campaigns

We are big fans of Look Good Feel Better, the charitable program that helps people with cancer address the appearance-related side effects of their treatment, and love that they will once again be hosting the Look Good Feel Better Beauty Editors Day in conjunction with Saks Fifth Avenue and 31 beauty and lifestyle magazines and beauty […]

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Building the Brand/Blogger Relationship (just in time for BlogHer13!)

In honor of BlogHer headed to Chicago this week, we thought we would share some tips for building a strong brand/blogger relationship.  In August 2011, Patti Minglin interviewed Laura Tomasetti, managing director of 360 Public Relations, LLC for Engage: Moms.  The tips shared are still relevant today and help brands to stop thinking of bloggers […]

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One Brand’s Answer To “Pinterest Stress”

Planet Fitness is responding to the results of a recent survey conducted by TODAY Moms of 7,000 U.S. mothers, of which 42 percent said that they suffer from “Pinterest stress” stemming from anxiety that they can’t live up to the ideals suggested by images of domestic perfection posted on the site.  As a result, Planet […]

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    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

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