Tag Archives: Bridget Brennan

3 Strategies for Marketing to Millennial Women (via Forbes.com)

Our good friend Bridget Brennan has written another spot-on piece for Forbes.com that starts with this somewhat earth shattering statement:  “While the rest of us have been busy aging, it turns out Millennials have, too.” So true.  Millennial women are now mothers, are hitting their “professional stride” and, as Bridget states, “are a prime target […]

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The Go Girl 3: Marketing to Women Pioneers

Happy Women’s History Month!  During this time of celebration and reflection, we wanted to celebrate some of those who have led the way in moving the marketing to women/mom conversation from “WHY should I be marketing” to “HOW do I market better”. Marti Barletta, Founder, The TrendSight Group and author of Marketing To Women and […]

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Prepare for the Female Householders

The 2010 Census has found that more than 45 million women are ‘householders’–a term used by the Census for heads of the households.  This is double the number from the 1980 Census.  The reason?  According to a recent Ad Age article, the major reason women householders are growing is their ‘increasing earning power’.  The article […]

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