Tag Archives: breast cancer awareness

Wordless Wednesday: 33 Dresses–Day 13

Today, we are celebrating Day 13  of our 33 Dresses initiative (that’s a third of the way done!) and it really is amazing how much has happened in just a short amount of time.  Our picture is the 13th pair of chunky earrings we have been wearing every day since this program started.  We wanted […]

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Get “Involved for the Cure” This October

The month of October brings us one the nation’s largest cause marketing campaigns, Breast Cancer Awareness Month. As we prepare to paint our communities pink a new USA TODAY/Gallup Poll shows that while 84% of Americans have purchased a pink-ribboned product and 70% have donated money to an organization that has a breast cancer tie-in, […]

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New Report Finds ‘Gender Cues’ Hinder Breast Cancer Marketing Efforts

We found this report interesting…and can’t wait to hear from our community of marketing experts:  According to a new report from London Business School, Rotterdam School of Management, Erasmus University and INSEAD, ‘pink’ may not be doing its job when it comes to breast cancer communication.  The report states that gender cues such as pink […]

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