Tag Archives: BlogHer

My Favorite Photo (well, at least for this week)

Life is busy and sometimes we forget to slowdown and enjoy the truly great moments we get to experience.  A few week’s ago, I got to experience such a moment while working with my client Tastytrade during BlogHer.  Tastytrade was on site filming for their great “Tasty2Go” segments and thanks to a wonderful combination of […]

Posted in Marketing to Women, Uncategorized | Also tagged , , , | Leave a comment

Building the Brand/Blogger Relationship (just in time for BlogHer13!)

In honor of BlogHer headed to Chicago this week, we thought we would share some tips for building a strong brand/blogger relationship.  In August 2011, Patti Minglin interviewed Laura Tomasetti, managing director of 360 Public Relations, LLC for Engage: Moms.  The tips shared are still relevant today and help brands to stop thinking of bloggers […]

Posted in Marketing to Moms, Marketing to Women | Also tagged , , , | Leave a comment

Lessons Learned from M2W 2011…

If you were one of the attendees during last week’s M2W-The Marketing To Women Conference, you would have discovered that today’s female consumers continue to change the marketing landscape.  After two days of presentations and networking, I have an entire notebook filled with new ideas and concepts.  Here are just three of my key takeaways […]

Posted in Marketing to Women, Uncategorized | Also tagged , , | Leave a comment
  • Go Girl Blog

    • We’re Hiring!

      Our favorite time of the year is fast approaching–SUMMER!  While everyone loves summer for its warm temps and relaxing days, there is one other big reason why we love this season:…

    • Who Do Women Trust?

      Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all…

    • Why We’re Ready to Embrace Ambition

      Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and…

    • The Jewelry Industry to Women: Welcome Back

      It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not…

    • Best of the Bowl 2017

      It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women….

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!