Tag Archives: bloggers

Guest Bloggers Wanted

Now that we have settled nicely into the New Year, we are looking to expand our Go Girl blog and are doing a call out for potential guest bloggers.  Would you like to be part of the Go Girl blog team? We are looking for individuals to write about the following topics: General Marketing to […]

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Building the Brand/Blogger Relationship (just in time for BlogHer13!)

In honor of BlogHer headed to Chicago this week, we thought we would share some tips for building a strong brand/blogger relationship.  In August 2011, Patti Minglin interviewed Laura Tomasetti, managing director of 360 Public Relations, LLC for Engage: Moms.  The tips shared are still relevant today and help brands to stop thinking of bloggers […]

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A Winning Strategy For Working With Bloggers

Want to avoid the biggest missteps when it comes to pitching bloggers?  Here are some tips we shared in our Engage: Moms post last summer: Read the Blog: As obvious as this tip appears, you would be amazed at how many brands and agencies fail to actually read the blog they are preparing to pitch. Better […]

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Tips for Hosting a Mom-Focused Blogger Event

Hosting a blogger event is one of the best ways to get bloggers to really experience everything your brand has to offer.  But, picking a date and sending out invites is just the first part of the blog event process.  Here are some tips from a blogger event we recently hosted with one of our […]

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How Can My Brand Work With Bloggers?

Q:  “We are a medium-sized brand looking to launch an effective blogger campaign.  How can we make sure our blog partnerships will be successful?” A:  We get this question a lot.  Although bloggers have become part of many an overall marketing strategy, partnering with bloggers is still a mystery to brands large and small. In […]

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Trend in Action: Hosting a Successful Blogger Event

Hosting a blogger event is one of the best ways to get bloggers to really experience everything your brand has to offer.  But, picking a date and sending out invites is just the first part of the blog event process.  Here are some tips from a blogger event we did with Banner Day Camp: Keep […]

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“..instead focus on the importance of aligning the values between the blogger and the brand.”

“The argument should stop being about whether “to pay” or “not to pay” bloggers, and instead focus on the importance of aligning the values between the blogger and the brand. If this is done right, no reader or consumer will care whether a blogger was paid or not.”  –Erin Flynn in Blogging 2.0–The Evolution of […]

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Working With Bloggers? Read This First..

Our latest post for Engage: Moms looks at the other side of the blogger/brand relationship:  The Blogger.  Before you plan your next blogger outreach strategy, read our post and be sure and follow some of our suggestions. Working With Bloggers? Follow These Rules

Posted in In the News, Marketing to Moms | Also tagged , , , , , | 1 Response
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