Tag Archives: back to school

Second Biggest Retail Holiday? Back-to-School

I love this inforgraphic from The Shelf.  Yes, it’s long (seriously, you will scroll down for quite awhile), but it is packed with great information–including when the “first day of school” is for each region of the country.  Timing is everything, people.  

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JCPenney’s New Back-to-School Campaign

This back-to-school season, JCPenney is launching a new multimedia marketing campaign to help make the shopping season even easier for parents and kids. The company has launched a redesigned JCPenney mobile app as well as expanded its ‘Buy Online, Pick Up In Store Same Day’ option to all stores nationwide. “Our marketing campaign and promotions will […]

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Get Out Of The Pool: It’s Time To Talk Back-to-School

We realize many of you are still knee-deep in summer fun, but some big retailers are already talking back-to-school.  Before your finalize your back-to-school messaging, read Patti Minglin’s latest post for Engage: Moms: A recent quote in an AdAge article really caught my attention: “In seven and a half years, I’ve never once seen so much emphasis […]

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Poll: How Were Your Back-To-School Sales This Year?

According to a recent Media Post article, stores are reporting “bustling back-to-school sales”.  How were your sales this back-to-school season?  Take our quick poll:

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What’s On The Minds Of Moms As They Get Back-To-School Ready (Infographic)

We love this infographic from our friends at Zeno Group.  Do any of the stats surprise you?

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Poll: What Will You Spend This Back-To-School Season?

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Back-to-School Spots We Love

It is that time of year again and for parents (like many of us), it is truly “the most wonderful time of the year.”  Here are a few of our favorite back-to-school spots (old & new).  What do you think makes a back-to-school campaign work for moms and kids?

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A Love Letter to OfficeMax…

Our post today comes directly from our founder/CEO Patti Minglin who had a marketing to women/mom moment while buying office supplies (oh, and we’d also like to thank her for picking up the extra Post-its!).   Like so many women I know, I run my own business.  Which means I spend a great deal of […]

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When Does the True “Back to School” Shopping Season Begin?

We are working on a story for the July issue of our e-newsletter regarding back-to-school shopping.  It appears the official BTS shopping season begins a little earlier each year…with some brands launching major campaigns the first of July.  In addition, school calendars have changed, with some schools beginning much earlier than others and some participating […]

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