Tag Archives: BabyCenter

5 Trends That Will Help Marketers Better Engage With Mom

BabyCenter® LLC has identified five important trends that will help marketers understand how to better reach and engage today’s Mom: TREND #1: The Mobile State of Mom  Mom is more mobile than the rest of us. While she is the early adopter of most tech devices — from laptops and digital cameras to smartphones and DVRs — the mobile phone is the device that gives Mom superpowers, enabling […]

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BabyCenter Study Examines Impact of Economy on Families

BabyCenter.com just released its 2012 U.S. Cost of Raising a Child report, which examines the profound impact of the economy on families. With the U.S. Department of Agriculture recently estimating that a middle-income family could spend an average of $235,000 to raise a child from birth through age 17, it’s no surprise that 4 in […]

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Mom’s Money Woes

Kids who are born today are part of what BabyCenter(R) is calling the ‘Recession Generation’ and are used to a lifestyle where moms in the workforce, smaller family sizes and frugal shopping are the norm.  “A common stressor for new parents has always been providing for their children financially, but combine that existing fear with […]

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