Tag Archives: automotive

Marketing to Mom Lessons Learned from Automotive Industry

Patti Minglin’s most recent post for Media Post Engage: Moms A few weeks ago, I attended the Chicago Auto Show. You may not realize this, but the Chicago Auto Show is the largest auto show in North America and drives (pun intended) thousands of people to our fabulous city every February. Included in those droves […]

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Women Driving Excellence: Chicago Auto Show Launch Event

Will we see you at the Women Driving Excellence launch at this year’s Chicago Auto Show?  All the fun is happening during the show’s designated Women’s Day on February 12, 2013. Read below for details and click here to RSVP! And while we’re talking about the Chicago Auto Show…Monday, February 18th is Family Day and […]

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Women Take The Lead Behind The Wheel

It’s official:  More women have driver’s licenses than men.  While we have always known the influence women have when it comes to purchasing new and used cars (not to mention aftermarket sales), this new statistic should certainly capture the attention of automakers everywhere.  Does this surprise you?

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The Go Girl 3: How Automakers Can Better Connect with Women

We promise to not fill this space with what you already know which is the simple fact that when it comes to purchasing new or used cars, women are an important part of the buying decision.  Yet, the automotive industry has consistently undelivered when it comes to building relationships with their female consumers. With the […]

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A Mini Van Marketed to Dads Wins with Moms Too

As we celebrate Dad this weekend, we thought it would be the perfect time to share the latest Chrysler Town & Country commercial.  A mini van marketed to Dad?  Awesome.

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