Tag Archives: athletes

Another Olympic Gold for P&G’s “Thank You, Mom” Campaign

We are big fans of P&G’s marketing to mom efforts when it comes to the Olympics (we’ve even written about it a couple of times–“Did P&G Win Olympic Gold” and “Creating an Authentic Environment”) and every year we can’t wait until the next version of this campaign comes through our email.  In perfect timing (yesterday, […]

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Finally! NFL Launches Line of Women’s Team Apparel

After recognizing that women make up 44% of their fan base, the NFL has officially launched a line of women’s team apparel.  The new “Fit for You” line will include a ‘digital experience based around team fashion rivalry.’ While the verdict is still out on how much women will love the new ‘microsite‘, the clothing […]

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Are You Ready For Some Football?

Victoria’s Secret thinks that women are definitely ready to watch the pigskin fly this fall and have expanded its NFL Collection, which includes an assortment of co-branded Victoria’s Secret PINK and National Football League (NFL) merchandise representing 32 teams.  Items will be available in stores beginning this week and women can also shop online.   And, […]

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Marketing to Women Lessons Learned by Watching Women’s Soccer

Did you watch the women’s World Cup finals yesterday?  We certainly did and as we witnessed an entire room of women, men, girls & boys cheering in unison for every goal scored, we couldn’t help but think of the great marketing to women lessons that can be learned just by watching the U.S. women’s soccer […]

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Congratulations ‘Thank You, Mom’!

As we reported in last month’s guest post  for Media Post’s Engage: Moms blog, Procter & Gamble was donating $1 to the Special Olympics for every “Like” and comment it received on the “Thank You, Mom” Facebook page with the goal of being able to donate an incremental $250,000 to the Special Olympics for Team […]

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Finally, Women Can Jump

During last year’s M2W®-The Marketing To Women Conference (BTW, this year’s M2W® is being held next week in Chicago), the creative team from imc2 gave insight into the Secret brand’s mission to help “make women’s ski jumping an Olympic Winter games event” which included an online petition (letherjump.com) and a viral video that left us […]

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Why We Love Under Armour

OK, there are numerous reasons why I love Under Armour, one of them being because it is the t-shirt I wore as I crossed the finish line of my very first half marathon in Walt Disney World last January.  I know that seems like a very superficial reason to love a brand, but as a […]

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