Storytelling Tip: Be Authentic

I really loved reading this story about Chicago musician Josie Dunne.  At only 21 years of age, her experience and talent rival artists who have been in the business for decades.  As always, I was drawn to Josie’s story–the WHY behind what she does–and I was particularly caught by this quote: “I like to tell a story. That’s just natural in me. But I always want to tell a story and be true to my experiences and be as authentic as I can in my lyrics.”

Authenticity.  It’s at the core of storytelling–whether that story is being told in a song, a book, or just your company’s website.  Here are 3 tips for being authentic with your story:


Believe in Yourself
Seems easy enough, right?  Not only do you need to believe what you are doing is true, but you need to be prepared to stand in that truth. This actually might be a little uncomfortable–not because you are a liar, but because we are so programmed–especially in the world of sales and marketing–to want people to agree with us, to somehow affirm that we are indeed worthy of standing in front of them representing this particular industry, product or idea. Push past this discomfort and trust yourself.

Know Your Motivation
Yes, we all want to grow our businesses and increase our revenues, but those goals are not the true WHY of what gets us out of bed in the morning.  When we take the time to exam the WHY behind the WHAT we have a better understanding of what drives us which in turn helps us make better personal and professional decisions.

Use the Right Channels
If I had a nickel for every single time a client said “I hate Twitter, but I’m using it anyway” I would have enough to pay for the rest of my children’s college (and there’s 3 of them, mind you).  Being authentic goes beyond messaging and includes the channels we use to communicate with our core audience. If you don’t like Twitter, stop using it–you are not being authentic to yourself or your brand.  If you feel the Twitterverse is where your core audience lives and is where they go for the information you have to share, hire someone else to do your Twitter for you. Seriously, hire someone.
How do you make sure your story is authentic?




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