Marketing to Mom: September Content Ideas


Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end of the year.

While our minds are racing to the holidays, September is actually the perfect time to connect with moms–it is that beautiful moment of time between back-to-school chaos and holiday madness, allowing your brand to connect with Mom in more meaningful ways.

Here are 3 content ideas you may want to try:

Labor Day

Lots of businesses take a much-deserved break over the Labor Day holiday, but that doesn’t mean you can’t still be a resource for moms. In addition to letting moms know you will be closed, provide them with other things to do—send links to local festivals or events in an e-newsletter, write a blog post with tips for relaxing and/or family activities, or launch an Instagram campaign with a customized hashtag moms can use to share their “day off” images with you (we’re thinking #GoGirlsDayOff).

Call to Action: Reinforce your hours—encouraging moms to come see you later in the week. Perhaps offer a discount if they share their photo using your hashtag!


Get Ready for Football

Although many teams start playing in late August, September is the unofficial start of the fall football season. You don’t have to have a sporting goods store or bar to connect with football players, fans and their moms.  The bottom line with football content is to find a story behind the games—look at unique ways to connect your brand with schools, players and even coaches. Support local teams by promoting their schedules and even doing an FB live from the local game (bonus if you can interview moms in the stands!).  This is also a great time for creative marketing to mom content as moms of players big and small are looking for tips on everything from safety to pre-game snacks to keeping white pants free of grass stains ((also works during baseball season).

Call to Action: Invite customers to visit your website for more information on the topic and encourage them to leave their tips or good wishes for the season.


First Day of Fall

You really can’t help but fall in love with fall—the beauty of the season is content in and of itself. Which is exactly the inspiration behind this idea. Create a social media contest asking followers to share their best fall photo using a customized hashtag you’ve created (#FallingForGoGirl). Each day, share one of the photos via your own networks—tagging the winner and giving them some type of prize (please do not let it be pumpkin-infused anything!). Bonus: Make this a “kid-only” promotion–encouraging moms to share their best kid-focused photo.

Call to Action: Get more followers via social media. When you post the photo and tag the person who shared it, you are going to get connected to new people who may not even know about your brand.


Want help with creating and implementing even more great September content ideas?  Click here to download our September content calendar.


Photo by Jakob Owens on Unsplash

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