Mad Love to Some of Our Favorite Marketing to Women Campaigns

image courtesy of Miles

image courtesy of Miles

During this Month of Love, we wanted to share some of the marketing to women campaigns that we love.  While more and more brands understand the importance of female consumers, we still have to dig to find marketing to women gold when it comes to overall advertising.  Why?  Perhaps it is because women only represent 3% of creative directors.  “There are only three consumer categories where men dominate purchases, yet agencies still talk about ‘women’s accounts’ as mops and makeup,” writes Kat Gordon, founder of the 3% Conference.   “The advertising business is a $33 billion industry. Misunderstanding female consumers, from a business perspective, is sheer lunacy.”

So, here’s a little love to those advertisers who do understand their female consumers:

Pantene “Labels Against Women”
We love how this campaign boldly talks about the gender bias that does—much to our dismay—still exist in our world.  It’s empowering and thought provoking, two things that make it more than just a campaign.

Dove Real Beauty “Sketches”
Women tend to be their own worst critics—especially when it comes to our physical appearance.  This campaign shows us that ALL women are beautiful—we just need to see ourselves through the eyes of others.

Under Armour Women  “Protect This House”
We are big fans of Under Armour for they have changed the way we look at female athletes.  From this spot they ran almost 3 years ago to recently announcing their latest endorsed athlete is Misty Copeland, a ballerina with the American Ballet Theatre, this brand sees the athlete inside the woman.

GoldieBlox “Official Big Game XLVIII”
OK, w were a little dismayed at the whole Goldieblox vs. Beastie Boys controversy, but we can’t help but love what this brand is doing to inspire girls and their commercials, especially this one from the 2014 Super Bowl, not only appeal to the younger female demographic, but appeal to their moms.  Go girl!

This entry was posted in Marketing to Girls, Marketing to Moms, Marketing to Women and tagged , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Leave a Reply

  • Go Girl Blog

    • Show Your Email Audience Some Love with These Tips

      During this month of love, we fell in love with this infographic about how you can steal your subscribers’ hearts with these quick and easy email marketing tips.

      And, because…

    • Storytelling Tip: Be Authentic

      I really loved reading this story about Chicago musician Josie Dunne.  At only 21 years of age, her experience and talent rival artists who have been in the business for…

    • February and March Planning Session Dates Now Available

      The power of stories is alive and well and Go Girl continues our mission of creating a world of storytellers–including YOU.
      Every month our CEO Patti Minglin carves out time on…

    • Go Girl CEO on Local Mom-Focused Talk Show

      We can barely contain our excitement!  The wonderful folks of NCTV17 in Naperville, IL, have joined forces with the Naperville Moms Network to launch a mom-focused talk show! The first episode…

    • Tuesday Tip: 4 Goals for 2018

      Taking a page from the “gift rule” that parents often use during the holiday season, we are narrowing down our 2018 business goals to just 4 things:
      1. Something you…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!