Is It Too Soon To ‘Deck The Halls’?

It seems to us that the holiday season gets earlier and earlier every year.  Just this weekend we saw Christmas trees at the mall, found Crate & Barrel’s holiday catalog in our mailbox  and received Toys “R” Us’ “Holiday Toy Trends” via email.  Is it just us, or shouldn’t we at least wait until after the Halloween candy is consumed before we start ‘decking the halls’ with holiday cheer?

In any event, it appears consumers are eager to get the holiday party started.  Experian Marketing Services released its first holiday marketing results for the beginning (sigh) of the 2012 holiday marketing season.  Here are some of the findings:

  • The season is off to a good start. Compared to this time last year, transaction rates, revenue per email and average order values have all increased.
  • Overall email volume for the week is very similar to that seen in 2011.
  • “Christmas” and “Black Friday” are showing up in email subject lines this first week of the season.
  • The percent of email campaigns with offers in the subject line increased from 25% in 2011 to 27% this year.
  • More email campaigns are including a dollar offer. Dollar off campaigns made up 36% of offers this week compared to 33% in 2011.
  • Traffic from email to the Top Retail 500 sites rose to 3.85%, a three percent increase in the past week, and is the highest it’s been in the past three months.
  • Searches on the term ‘Black Friday’ increased 31% this past week compared to the week prior.

We would love to hear from you–are you already knee-deep into your holiday marketing efforts?


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