Get Ready for National Family Meals Month

GGC_FamilyDinnerThe Food Marketing Institute (FMI) Foundation is sharing tips for retailers and suppliers on how they can celebrate National Family Meals Month (NFMM) this September. NFMM is an industry-wide movement that raises awareness of the benefits of frequent family meals and supports families to share one more meal at home each week. Over 60 retailers and 30 suppliers participated last year.

To help you prepare for this September, the FMI Foundation has created new National Family Meals Month toolkits for both retailers and suppliers. These kits are filled with resources to help you jumpstart your family meals programs. Here’s how you can get involved:

  • Like Vegetables, Weave in Family Meals Month – The same way moms sneak vegetables onto kid’s plates, NFMM can be woven into your existing September plans. Be creative and incorporate NFMM into your current communications and marketing programs by utilizing FMI Foundation resources or taking a new spin on an old program. Think about how you can help customers celebrate coming to the table as a family during September.
  •  Set the Table – Get tools and tips to make your NFMM celebration a success. With customizable logos, images, social media posts, messaging and more, FMI Foundation turnkey toolkits can help you prepared for September. Toolkits are available at www.fmi.org/toolkit.
  • Pass the Dinner Rolls – Share your plans to participate! Use the hashtag #FamilyMealsMonth to share images of your employees and customers celebrating NFMM. A common photo of this movement is raising your oven mitt to commit to one more family meal per week. Everyone’s interpretation of the family is slightly different, so it is exciting to see what ideas come forward.

The FMI Foundation will once again be collecting stories of what retailers and suppliers are doing for National Family Meals Month this September. E-mail them familymealsmonth@fmi.org with your plans for in-store and online promotion of family meals during September.

 

 

image courtesy of flickr CC/More Good Foundation
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