Email Still Works For Mom

With all the great social media tools available, some brands have opted out of using email to engage the mom consumer.  According to a new study from the Marketing to Moms Coalition, that strategy may not be working. “We discovered variability in the social networking habits of the different mom generational groups for their own behaviors,” states the report.  “Specifically, Millennial Moms are most likely to use Facebook to share, while Boomer Moms are most likely to use email to share. GenerationX Moms are split; the youngest subgroup (30-34) use Facebook more, while 35-44 use email most to share.”

If you are like most people, your email inbox is filled with brand messaging–so which email messages work the best when it comes to getting mom’s attention?  Here are some tips:

  • Make It Relevant & Useful:  Make sure the information you are sending to her is relevant and necessary.  The more targeted the message and the list the better–you don’t want to send a mom of teenagers tips for infant care.
  • Have a Call to Action: If you truly want mom to engage with your brand, give her something to do with the information you are providing via your email campaign.  Add a coupon or a discount code, invite her to attend a special event…something that takes her beyond just reading your email and brings her into your store.
  • Don’t Message Her Too Often: Timing is everything–only send an email when it is relevant and necessary (wait, I think I’ve heard that before–see Tip #1).
  • Personalize: No one wants to be sent a form letter and although we all know that today’s enewsletters are sent in bulk, it still makes us feel good to be called by our first name.

What are some of your tips for getting the most out of email?

This entry was posted in Marketing to Moms and tagged , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Leave a Reply

  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!