Content Marketing vs. Influencer Marketing

Over the weekend I read this great article in Forbes about why content is still king when it comes to influencer marketing. Influencer marketing is all the rage and I agree it works well with many campaigns and strategies; however, it is no replacement for content marketing. In fact, if your messaging is strong, your influencer campaign will be that much more successful.

“To put simply, content marketing is the content your company creates and distributes to the right people at the right time. Influencer marketing is driven largely by external partners.”

Here is a great infographic from Influence and Co. that compares content marketing to influencer marketing:Content Marketing vs Influencer Marketing

Those who are successful with influencer marketing have more than likely invested in content marketing first. “They didn’t use influencer marketing instead of content marketing; they built a foundation of content first and amplified it with influencer marketing,” writes Alyssa Patzius.

Time to get that content strategy in place!  Shoot me an email and let’s get started.


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