Category Archives: Uncategorized

Women Who Inspire Us

In honor of National Women in History Month, we wanted to share some of the women who have inspired us with their marketing to women/mom greatness: Elisa All, founder of :30 Second Mom Elisa All knows that mobile is becoming the number one place where content can connect with one of today’s most sought-after consumer […]

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Another Olympic Gold for P&G’s “Thank You, Mom” Campaign

We are big fans of P&G’s marketing to mom efforts when it comes to the Olympics (we’ve even written about it a couple of times–“Did P&G Win Olympic Gold” and “Creating an Authentic Environment”) and every year we can’t wait until the next version of this campaign comes through our email.  In perfect timing (yesterday, […]

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Non-Traditional “Holiday” Industries Can Still Give a Gift to Mom

Tis’ the season for big spending—from electronic and toy companies to hardware and craft stores, retailers are doing their very best to help Mom and her family get the most out of this holiday season. But, what if your business doesn’t have traditional “holiday finds” such as clothing, jewelry and toys? Instead of just offering […]

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November Obsessions

Can you believe we are already at November?  Where did October go?  As we head into this new month–and running full force towards the end-of-year craziness–here are some of the things we are obsessed with now: Slacker Radio: An alternative to Pandora (which we continue to love), Slacker Radio appears to have more songs in […]

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Why Not! Girls of the Month

Our good friends at Why Not Girl! empower women to try new things, live life as an adventure and say “Why Not!”.  Every week, the online community features a Why Not Girl! of the Week and since women are inspired by hearing other women’s stories, we want to bring you this month’s batch of “Why […]

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Are You a Why Not Girl?

Have you ever said “Why Not!” to a unique career opportunity or a move that would bring you closer to your family?  Maybe you said “Why Not!” to going back to school or enrolling in a culinary class or training for a marathon–I mean after all, “Why Not!”  We love stories that empower women to […]

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What the Go Girl Team is Obsessed with this Month..

Here is what the Go Girl Communications team is loving and obsessing over this month: Kelly Ann Hennessy, Intern iPhone iOS7:  Love it! My new MacBook:  Makes things so much easier for me and being a senior in college, it’s crazy, but I’m obsessed with the idea of it! Ryan Shea, Project Manager Fantasy Football: […]

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End-of-Summer Reading List: What We Are Reading Now

We can hardly believe the days of summer are coming to an end–where did the time go?  Before we officially bid the summer season farewell, we are trying to add a few more books to our summer reading list.  Don’t have time to read them all?  Take a quick look at some of our favorite […]

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Beyond The Press Release

While the traditional press release is still alive and well, it isn’t really what connects your brand to the media.  We challenge you to think outside the press release and try these tips for engaging media partners: Tell a Great Story Understand your ‘real’ story How do you add value to your community and/or your […]

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Senior Sports Executives to Gather in NYC for First-Ever Women of Action Event

The first annual Women of Action will be held on Tuesday, August 13, bringing together a group of dynamic women in the sports business to talk candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present. The event is being hosted […]

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