Category Archives: Trend in Action

Reader Q&A: “L” is for Looking Beyond the Romance

Q:  It’s February and ‘love’ is definitely in the air.  Unfortunately, I am not a business that does well with a Valentine theme–I don’t sell chocolates, jewelry or other romantic baubles.  Is there a way I can still participate in the vast marketing appeal of Valentine’s Day and stay true to my brand and product? […]

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Tips for Hosting a Mom-Focused Blogger Event

Hosting a blogger event is one of the best ways to get bloggers to really experience everything your brand has to offer.  But, picking a date and sending out invites is just the first part of the blog event process.  Here are some tips from a blogger event we recently hosted with one of our […]

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Ski Marketing: Think Mom

A recent article on Forbes.com caught our attention:  Selling Skiing:  Epic Moms and Snow Mamas Take Charge.  It appears that ski resorts and other fun winter vacation finds are utilizing the power of mom bloggers to grow their business.  And why not?  As the article states “Mothers often do much of the vacation planning”.  It […]

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A Fast Food Restaurant Walks into a School…

It isn’t easy for brands to engage students, teachers and parents with one overall campaign, but popular Italian fast food restaurant Fazoli’s is trying to do just that. Fazoli’s recently launched its Pasta Art Contest to encourage elementary grade students (K – 5th) to trade in their taste palettes for artist palettes in order to make […]

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Trend in Action: Hosting a Successful Blogger Event

Hosting a blogger event is one of the best ways to get bloggers to really experience everything your brand has to offer.  But, picking a date and sending out invites is just the first part of the blog event process.  Here are some tips from a blogger event we did with Banner Day Camp: Keep […]

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Trend in Action: Marketing to Dad

As we head into the big Father’s Day weekend, we are seeing numerous brands try and connect with today’s dads–a strategy that is often easier said than done.  It isn’t easy to craft a ‘marketing to dad’ message that works, but the fine folks at Dick’s Sporting Goods appear to have gotten it right this […]

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Trend in Action: Marketing “Fit” for Summer

This is the last week of school for kids in my district, which means summer plans will soon be well underway.  At top of Mom’s list for this summer is finding ways to keep her children active and fit –a task that is often challenged by the attractive lure of video games and computers.  It […]

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Trend in Action: SheSpeaks Officially Rolls Out Cravebox

Our good friends at SheSpeaks recently announced the official roll out of Cravebox (www.cravebox.com), a powerful new product discovery platform that connects brands and consumers via specially prepared, themed boxes delivered to members’ homes, and have named respected industry veteran Kitty Kolding as CEO. Beta-launched in December 2011, Cravebox has already had great success, attracting […]

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